NCAA Champion Kaitlyn Tuohy signs NIL deal with Adidas

On November 22nd, just three days later, Kaitlyn Tuohy She won her first NCAA XC Championship. posted on her Instagram Signed a Name, Image and Likeness (NIL) Sponsorship Agreement with Adidas Running.

fresh girlfriend #NCAAXC Title, Kaitlyn Tuohy signs NIL deal with Adidas. pic.twitter.com/bX998Q3WPo

— Chris Nickinson (@chrisnickinson) November 22, 2022

“I couldn’t be more excited to join the 3 Stripes fam,” Tuohy said on Instagram.

Two years ago, all NCAA athletes were prohibited from profiting from their fame. Until July 2021, the NCAA will not pass a rule allowing student-athletes to monetize their names, images, and likenesses. NIL contracts don’t have the same monetary value as professional contracts, but they allow athletes to make money from their image while continuing to compete at the college level.

According to the college sports website On3Tuohy is ranked as the 39th most popular female athlete across NCAA sports, with a brand valuation of nearly $100,000 Canadian dollars.

Tuohy is currently one of the NCAA’s best-known long-distance runners due to her accolades. This student, her senior year at North Carolina State University, is her three-time NCAA champion, and last spring she won the 5,000 m title, and in 2022 she will be in the NCAA XC championship. has won XC individual and team titles.

She started garnering attention as a high school athlete in 2018 when she set the US high school 5K record of 16:06.87.Tuohy also wins Gatorade Athlete of the Year For cross-country, it is awarded to the top US high school athletes. She won this award in three of her four years, making her the only athlete to achieve this.