South Asian movie competition in Surrey rebrands as iSAFF Canada, new brand/web site coming

The Surrey-based Vancouver Worldwide South Asian Movie Pageant has rebranded as iSAFF Canada, or Worldwide South Asian Movie Pageant Canada.

The transfer, introduced Thursday (June 22) at a Surrey Board of Commerce luncheon, goals to mirror the competition’s progress and enlargement lately.

VISAFF started in 2008 with a aim to bridge the hole between South Asian movie expertise and mainstream audiences.

“I believe that the rebranding to iSAFF displays how far now we have come for the reason that starting and the place we’re headed,” competition producer Mannu Sandhu stated in a information launch.

“I hope with the brand new model we’re in a position to take the competition to a brand new degree internationally by showcasing extra expertise and creating alternatives to attach, study and develop.”

Final November, two venues in Surrey (metropolis corridor’s Centre Stage, SFU Surrey) hosted the 2022 version of the four-day competition with screenings of 80 characteristic movies, shorts and documentaries, together with panels and workshops.

The competition rebranding will embrace a brand new brand and web site to be launched quickly. Search for updates on visaff.ca.

Promotional companions embrace Surrey Board of Commerce, which “hopes to make sure that iSAFF places Surrey on the map for the worldwide movie business as a go-to worldwide movie competition,” in response to Anita Huberman, CEO and president. “iSAFF will instigate financial alternatives and enterprise partnerships.”

Meantime, the June 22 luncheon additionally heard information of a partnership between SBOT and Yoruba Social and Cultural Affiliation of B.C. that features a co-working workplace area, entry to enterprise assist sources and assist to develop the Black Enterprise Expo in Surrey.

The affiliation is described as “a Black-led group established in 1998 to cater for the wants of the minority ethnic group of Yoruba origin, residing in B.C. They supply, promote and foster optimistic social and cultural relationships.”

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tom.zillich@surreynowleader.com
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