Sweet potatoes are coming to your neighborhood, Canadian Business Journal

TORONTO, Nov. 16, 2022 (GLOBE NEWSWIRE) — Today, The Sweet Potato announced significant expansion plans, including a second location already under construction in Leaside. Amid rising demand and significant year-over-year growth, the news has come to know Sweet Potato, which has been offering the freshest, most competitively priced organic and whole foods since 2007. It is celebrated by customers, vendors and local farmers.

Scheduled to open in March 2023, the new 16,000-square-foot location on Bayview Avenue, just south of Eglinton Avenue E, will feature Sweet Potato’s trademark combination of “Fresh, Local, Organic, and Best.” , bring to a whole new audience of hungry customers. Like The Junction’s flagship store, the new Leaside location promises to be a fun, friendly and customer-focused shopping experience.

Founded by the company’s current CEO, Digs Dorfman, The Sweet Potato is a local community hub that serves more than just a grocery store.

“When I opened The Sweet Potato, I wanted to support Ontario’s thriving local food system and connect people to food in a way that matters. In a way that makes them think not only about their health and the health of their loved ones, but also about the impact it has on the families that grow our food, the environment, and the future,” says Dorfman. “It’s been amazing to see how this vision has resonated not only with our customers, but as a fast-growing business across Canada.”

With the organic market reaching an all-time high of $6.5 billion in Canada and showing no signs of slowing down, the timing of the expansion is certainly appropriate. We are working out a strategy to provide at a price of Their ethically driven business remains loyal to the grassroots, prioritizing shelf sustainability and traceability all the way down to the specific farms and geographic regions where food originates.

“We have developed over 35 direct relationships with organic farmers and over 250 relationships with independent manufacturers, bakers and artisans. We can offer a selection,” said Dorfman. “Whether you’re on a diet to avoid food allergies, trying to eat more plant-based foods, or dealing with other health concerns, sweet potatoes are for everyone. We go above and beyond to provide something for

Dorfman says the future of food is local, organic and innovative. “It’s about connecting independent farms, environmentally sustainable agriculture, breakthrough proteins, and the food that people eat in meaningful ways. The future of food is not just for those who can afford it. , belongs to all of us.”

Learn more about sweet potatoes here. thesweetpotato.ca. To be part of our delicious story, check it out frontfundr.com/thesweetpotato.

Sweet Potato Value Proposition Keep prices low through direct farm-to-vendor relationships without compromising quality Provide a superior customer service experience Advocate for local and independent producers and farmers Empower your customers to learn about local food systems, explore the relationship between food and health, and expand their options Providing a starting point for new innovative brands and foods Leading the industry with innovative sustainable initiatives Uplifting communities through fun events, fundraising and local partnerships with schools, agencies and grassroots organizations

About The Sweet Potato
Sweet Potato is more than just a grocery store. With direct relationships with 35 organic farms and over 250 artisans, growers and distributors in Ontario, The Sweet Potato offers customers natural and organic foods at competitive prices. Their Junction, which opened in 2017, is his second largest organic food store in Toronto.

thesweetpotato.ca
@thesweetpotatotoronto

media contact
Midori Miyamoto
647-637-0951
[email protected]

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