DIVA INTERNATIONAL Announces DIVA DISC, The Canadian Business Journal

garretschoenbergSeptember 15, 2022

TORONTO, ON, September 15, 2022 (GLOBE NEWSWIRE) — Diva International (Diva), makers of the Original DivaCup®, today announced the launch of its latest innovation, the Diva Disc, in limited editions. A reusable tampon alternative, the DivaDisc is suitable for those with a low cervix that is hidden behind the pubic bone. The only disc with a Leakproof Shield™ that prevents leakage while wearing, the Diva Disc has a soft, secure fit and holds up to 7 tampons. The Diva Disc is currently retailing for $35 online only.

Carinne Chambers-Saini, Founder and CEO of Diva, said: “We are very excited to launch the all-new Diva Disc. We have spent years developing these amazing features that solve problems that have frustrated existing disc users.”

Both the DivaCup and DivaDisc are very effective, but have different needs and preferences. The Diva Disc brings an enhanced level of period care to the market with the following key differentiators:

Excellent Leak Proof: Most discs tend to leak or empty when the user goes to the bathroom, but Diva Disc’s patent-pending Leakproof Shield™ prevents leaks and cumbersome removal while worn.
Earth friendly: In addition to being reusable and waste-free, the Diva Disc can last for years with proper care.
A safe alternative: Made with 100% medical grade silicone and pigments, the Diva Disc is safe to wear for up to 12 hours.
Invisible Comfort: The Diva Disc features a unique oval, soft, flexible rim that folds to the size of a tampon to prevent rotation and fit most menstrual patients. An easy-to-find pull tab makes it easy to remove the Diva Disc. Additionally, the Diva Disc can be worn for mess-free periods of sex.

Beyond its product line, Diva has been dedicated to educating others on the topic of menstruation and providing accessibility to menstrual care products. In addition to the release of the 2021/2022 Annual Impact Report, Diva has published a free educational YouTube video “Pandora’s Box: Lifting the Menstrual Lid” and launched his first-ever BIPOC Creator Fund, We are preparing to celebrate our 1 year anniversary. anniversary of paid menstrual leave policy.

As a certified B Corp company, Diva also stays true to its commitment to sustainability. Available in limited edition, fully recyclable packaging, the Diva Disc is recyclable through the DivaRecycles program in partnership with global recycling leader TerraCycle.

Diva Disc is available exclusively at ShopDiva.com and Period.shop for $35. An exclusive bundle is also available for $50 featuring the Diva Disc and the Spot (a unique drying rack handcrafted to fit your Diva Disc). For more information, visit ShopDiva.com and follow @TheDivaCup on Instagram.

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About DIVA INTERNATIONAL INC.

Founded in 2002, Diva’s founders, mother-daughter team Francine Chambers and Carinne Chambers-Saini, have become disruptors in the menstrual care industry, promoting sustainable menstrual cups, a healthy and effective alternative to disposables. I have passionately pursued my dream of creating products. Their flagship product, the DivaCup, is an easy-to-use, cost-effective, and eco-friendly alternative to disposable tampons and pads, offering up to 12 hours of leak-free protection. Diva is also passionate about social impact programs. Its mission is to establish meaningful partnerships globally to address issues of accessibility, menstrual equity and education. In the past year alone, Diva’s Impact Program has donated more than $700,000 of her product and financial support worldwide. Diva believes menstruation should be a fact of life, not a life limit, so the company is committed to breaking down the taboos surrounding menstruation around the world. Visit divacup.com.