Online casinos are part of highly competitive iGaming market that has gained traction in recent years which resulted in a spike of the number of available casinos and the number of casino members.
So, providing not only good portfolio of casino games but also memorable user experience is a proven way to distinguish your casino brand from the competitors. Any casino player can quickly leave any casino site and find another one in just a couple of seconds that provides more or less the same casino games.
This is why it’s vital for the success of your brand to distinguish your gambling platform and improve the overall casino experience. In this article we will take a look at the main factors which impact the user experience on casinos online.
Mobile-Friendly Website
Your website is the first impression of your casino brand so having user-friendly website which is also mobile-optimised is very important not just for your SEO strategy but also for your overall experience on your platform.
No one will spend any extra time searching for specific casino game or struggling to navigate the website which is why it’s better to invest in a simple, neat website which is easy to navigate than to overcomplicate the casino experience. When it comes to mobile gambling, most Canadian casinos online are customized for Android and Apple devices.
So, casino users are able to play any casino game of their choice from the smartphone’s browser. Also, there are some casinos that have separate casino apps but the requirement nowadays is to have a mobile-friendly website otherwise not only you will lose on traffic but also your casino members will probably avoid your platform.
Variety of Casino Games
A variety of casino games is what makes the casino site popular. Nowadays most casinos choose to provide a well-stocked portfolio of casino games from multiple reputable providers that include everything from slot games, table casino games, to card games as well as live casino games.
But, beyond the number of games you want to provide you also need to do take care of the organisation of the gaming section. Let’s face it, in 2022 we don’t have the greatest attention span and that also applies to online casino gambling.
For this reason, you should have multiple categories based on the popularity of casino games, their genre, providers, and you can also add filtering options to narrow down the search results. For example, you could type in specific provider and only play games from that game studio.
Bonuses and Promotions
The available bonuses and promotions are huge factor in the overall user experience. Online casinos offer welcome package for new members, and regular bonuses and promotions based on their target audience.
For example, they might offer cashback bonuses, bonus spins, giveaways, tournaments, and many other options which are designed to enhance the experience on the online gambling platform.
Reliable Customer Support
Customer support has great impact on the overall user experience because you no one wants to wait for hours in order to get a response to the question or to have their issue resolved. That is why well-establish brands have multiple channels of communication with the customer support agents and they also tend to offer round the clock customer support, every day of the week.
For instance, you’ll be able to get in touch with the customer support agents via the live chat feature on the site, send an e-mail or connect with them via social media apps.
Another component which improves the user experience in actually a Help centre or an FAQ page where you can browse to common questions and answers. Some casinos even include in their Help centre specific video tutorials and articles which are useful for their users.
