Meta introduces new advertising experiences and tools for businesses

Meta has announced a series of new advertising tools and experiences to help grow your business.

A new advertising experience

Facebook Reel Ads:

To make it easier for businesses to create reel ads and drive audio engagement on reels, Meta is rolling out free, high-quality songs from the Meta Sound Collection.

The company is also testing post-loop ads. The ad is a 4-10 second skippable standalone video that plays at the end of the reel. Introducing Reel Carousel Ads, scrollable ads that can contain between 2 and 10 images, displayed at the bottom of Facebook Reel content.

Instagram Ads:

We are launching new ad placements in Instagram format. This includes ads in Explore home and profile feeds, and AI-powered multi-advertiser ads.

Meta will also be piloting monetization opportunities for qualified creators. This allows creators to earn additional income from the ads that appear in their profile feed. First, it will target some creators in the United States.

Improving ad performance with AI:

The company has introduced Advantage Custom Audiences. This is a new automated targeting product that leverages advertisers’ Custom Audiences to reach new and existing customers.

Crafting better business messages:

Meta uses AI in its business messaging and lead generation products to help businesses maximize their return on investment in advertising by making it easier to reach customers.

New features include a newly launched conversation optimization update for Click to Messenger ads and new ad formats for lead generation.