TILT Holdings launches cannabis lifestyle brand Highsman in Massachusetts in time for the NFL season. The Canadian Business Journal

PHOENIX, Sept. 15, 2022 (GLOBE NEWSWIRE) — TILT Holdings Inc. (“TILT” or the “Company”) (NEO: TILT) (OTCQX: TLLTF) is a global provider of cannabis business solutions, including inhalation technology, cultivation . , manufacturing, processing, brand development and retail, today announced the Massachusetts launch of Highsman, the purpose-driven cannabis lifestyle brand founded by former NFL running back Ricky Williams. Available to patients and adult consumers at TILT’s subsidiary Commonwealth Alternative Care Inc. (“CAC”) in Taunton, Cambridge and Taunton, as well as wholesale distribution partner locations throughout Massachusetts.

Ricky Williams joins TILT CEO Gary Sant at the ribbon-cutting ceremony at CAC Cambridge (1385 Cambridge Street) on Friday, September 16, 2022 at 9:00am EST.Inside the clinic until 10:30am EST.

Highsman enters Massachusetts with a Game Time series featuring fresh-to-market flowers personally selected by Williams in collaboration with the leadership of TILT’s cultivation team. The series includes:

• Pregame, a collection of energizing and attention-grabbing sativas.
• Halftime, a collection of balanced and resilient hybrids.When
• Postgame is a collection of Indica with a focus on rest and recovery.

The curated floral selection includes eight new strains selected to reflect and align with Highsman’s brand spirit and Williams’ vision.

Like other TILT Brand Partners, Williams’ business is more than just a business. it’s personal. He often faced scrutiny for using cannabis as a sports recovery aid, managing social anxiety, and supporting mental health, but after retirement, his management strategy changed to a new business. Inspired. Williams launched Highsman in November 2021 to inspire greatness in athletes and sports fans. Now, two years later, Massachusetts is his third state for Highsman, with Pennsylvania set to start later this month.

“When I launched Heisman, I wanted to do two things: break the stigma of cannabis and improve access for those who benefit from its use,” Williams shared. “Launching TILT has allowed me to stay focused on my mission while creating an unseen tension in the marketplace. I couldn’t get it done.”

“Heisman is a unitary force that brings people together, much like a sport. says. “I am happy to bring a product to my hometown that can reach athletes and enthusiasts of all kinds, not to mention the entire industry.”

Highsman CEO Eric Hammond said: “Our partnership with TILT allows us to operate in Massachusetts today, and we plan to launch Highsman in Pennsylvania in the coming weeks. We are dedicated to continuing to bring that experience to every market.”

Massachusetts patients and consumers can find Highsman products in CAC stores. Highsman’s products are offered throughout the Commonwealth through the TILT wholesale channel. Highsman or any other brand of 1906, Airo, Black Buddha Cannabis, Her Highness, Old Pal, Timeless Refinery, or Toast Her Partners Massachusetts dispensaries interested in her portfolio products should contact our wholesale team. Order or save a spot on her list of launches.For Pennsylvania, email [email protected].

Follow TILT and Highsman on social media for progress updates.

• Instagram: @tiltholdings and @Highsman
• Twitter: @TILT_Holdings and @Highsman

About tilt
TILT helps cannabis companies build their brands. Through a portfolio of technology, hardware, cultivation and production companies, TILT serves brands and cannabis retailers in 37 US states, Canada, Israel, South America and the European Union. TILT’s core business includes Jupiter Research LLC, a wholly owned subsidiary and leader in the vaporization segment focused on hardware design, research, development and manufacturing. and cannabis businesses, partnerships with Commonwealth Alternative Care, Inc. of Massachusetts, Standard Farms LLC of Pennsylvania, Standard Farms Ohio, LLC of Ohio, and Shinnecock Indian Nation of New York. TILT is headquartered in Phoenix, Arizona. For more information, please visit www.tiltholdings.com.

About Heisman
Highsman is a cannabis lifestyle brand created by entrepreneur, thought leader, and one of the most inspiring NFL running backs of this century, Ricky Williams, for professional and everyday athletes and sports enthusiasts alike. gives power to Highsman offers high quality cannabis and a collection of apparel and accessories designed to enhance your lifestyle on and off the field. For more information, see: www.highsman.com.

Forward-Looking Information
This news release contains forward-looking information and statements pursuant to applicable Canadian and US securities laws that are based on current expectations. Forward-looking information is provided for the purpose of providing information about TILT management’s current expectations and plans for the future, and the reader acknowledges that such statements may not be appropriate for other purposes. Please be careful. Forward-looking information includes the expected performance of collaborations between TILT, CAC and Highsman, expected developments, the timing and release of future product offerings, management’s opinions or beliefs, prospects, opportunities and priorities. , goals, goals, but not limited to: , describes ongoing goals, milestones, strategies and prospects for TILT and includes, among other things, statements regarding TILT’s future development, future operations, strengths and strategies. In general, forward-looking information is disclosed using forward-looking terms such as “planned,” “expects,” “does not expect,” “expects,” “plans,” “budget,” and “projected.” can be identified using “estimate,” “predict,” “intend,” “predict,” or “do not predict,” or “believe,” or variations of such words or phrases, or any particular action, event, or outcome; states “could”, “could”, “would”, “might”, or “taken”, “occurred” or “achieved”. These statements are not guarantees of future performance or results. These statements are not applicable in drawing conclusions or making predictions or forecasts, including but not limited to TILT’s experience and perception of past trends, TILT’s ability to maximize shareholder value, current conditions and expected future developments. based on certain key factors, assumptions and analyses. , and any other factors considered reasonable in the circumstances.

Such statements are based on management’s reasonable assumptions at the time such statements were made, but there is no guarantee that they will be completed on the terms set forth above, and actual or future results, There can be no assurance that such forward-looking information will prove to be accurate. It may differ materially from what is expected in forward-looking information. Accordingly, readers should not place undue reliance on forward-looking information. TILT undertakes no obligation to update or revise any forward-looking information to reflect new events or circumstances, except as required by applicable law.

By their nature, forward-looking information is subject to risks and uncertainties and is subject to a variety of risk factors, many of which are beyond TILT’s control, and actual results may not be It may differ significantly from what is presented. The statement you are looking for. Such risk factors include those described under the heading “Risk Factors” in TILT’s No. 2 Amendment to Form 10 registration statement filed with the U.S. Securities and Exchange Commission and his including, but not limited to, those listed in the SEDAR of com.

Company Contact:
Lynn Ricci, Vice President, Investor Relations & Corporate Communications
TILT Holdings Co., Ltd.
[email protected]

Investor Information Contact:
Sean Mansouri, CFA
increase IR
[email protected]
720.330.2829

Media contact:
Leland Radvanovich
trail blaze
[email protected]

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