Manulife Develops ‘First Of Its Kind’ Program

Through Vitality, Manulife customers can track their health data and get rewarded for participating in programs.

According to Manulife, Vitality has been in operation since 2016 and has “helped tens of thousands of Canadians improve their overall health and well-being.”

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Until its latest launch, Vitality was a paid option, initially offered in family products and later as personal health and dental products.

As of November, we plan to launch a two-tier membership program for insured persons. Vitality Go, which offers discounts at major stores as a reward for developing healthy daily habits, will be offered free of charge. Vitality Plus offers annual premium savings and additional offer possibilities for a small monthly fee.

“Fundamentally, our customers are doing a wide range of activities, many of which they already do today: exercise, nutrition, sleep, preventive screenings, working out, running, the flu. ’” Savage explained.

“When they do those things, they earn vitality points, and those points contribute to stats that contribute to rewards.”

Manulife works with well-known brands such as Tim Hortons, Amazon, Expedia and Apple Watch.

Participation in the program is “totally voluntary,” Savage said.

“Customers can decide what they can share with Manulife,” he confirmed.

Advisors also benefit from customers who choose to share, Savage said.

“In terms of what advisors can see, advisors don’t look at the level of personal information in terms of personal biometrics, etc., but they can recognize that clients are achieving higher status. ,” said Savage.

“For example, if a client had silver, gold, or platinum status, an advisor could congratulate them for hitting a milestone, see if they booked a trip, and if they were getting paid. Apple The Watch and how to enjoy it.

“This gives advisors the opportunity to have more conversations.”

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More than 55% of advisors surveyed by Manulife say they believe Vitality improves customer retention. Three out of four say Vitality has given them new opportunities to interact with their customers, and two out of three find it helps them differentiate themselves from their competitors.

Studies show that the COVID-19 pandemic is damaging the physical and mental health of Canadians. Interest in the program increased during the pandemic and ensuing lockdown, Savage said.

“We believed in the Manulife Vitality Program and in our desire to help our customers live better and healthier lives even before we knew the pandemic would strike, and the pandemic has certainly brought these health benefits to life. It underscores the need and the benefits of such actions and activities,” Savage said.

“We have certainly seen a significant increase in interest in the program as we have experienced the pandemic, and Manulife Vitality is an ongoing program that brings us the latest in scientific and health research and benefits. Indicates that the client.

Regarding the health benefits of Vitality, Manulife pointed to data showing that nearly one in three members with elevated blood pressure improved their readings to normal levels within a year.

Members surveyed also said they increased their physical activity by 20 minutes or more per week, and more than half of those with “moderately at-risk mental distress” said their mental health had improved significantly.

“We strongly believe that life insurers need to help their customers live longer, healthier and better lives,” said Savage. “And we are uniquely positioned in the industry to be able to make that impact on our customers.”