CIRA launches first original French-language .CA advertising campaign in Quebec, The Canadian Business Journal

OTTAWA, Sept. 29, 2022 (GLOBE NEWSWIRE) — CIRA’s new campaign designed with Quebec small business owners in mind’Quand c’est .cac’est localifornial(“Local for .ca”) highlights the best ways to do business online for maximum impact. Choosing a domain is an effective way for an entrepreneur to demonstrate that his business is local and operates locally.

The advertising campaign capitalizes on the sense of community in the heart of Quebec and the strong desire of Quebec citizens to support local businesses, from local restaurants to stores and other services. Two of his three Quebec citizens said they preferred .CA domain names to .COM, so when visiting websites to support local businesses, this advertising campaign It aims to help entrepreneurs make the right decisions to reach their audience. Customers looking to support their favorite brands are looking for brands with a .CA domain to indicate that they serve them locally. With a clear and direct message, the brand’s first dedicated initiative in French-speaking Quebec demonstrates that .CA is recognized as local and perfect for business owners who want to attract local customers.

This eight-week campaign focuses on businesses and brands operating in Quebec that use .CA for their domains. These include avril.ca, pastaga.ca and salutbonjour.ca. The ‘Quand c’est .cac’est localiforniaThe digital campaign, aimed at small business owners in metro Montreal, will launch on October 3 and will run on Quebec’s leading online platforms including La Presse, Radio-Canada, Québecor Media and Les Affaires.

executive voice

“The resilience and creativity of Quebec entrepreneurs during this difficult time has been extraordinary. A key strategy that has helped many survive and thrive is expanding their business online. ‘s new campaign aims to help businesses looking to establish a digital presence choose the right domain name to succeed online.

Entrepreneurs and business owners who want to be recognized as a local brand look no further than getting a .CA domain. Québecers clearly like to support local businesses, and .CA is a proven and recognizable symbol for local businesses on the internet. ”

— Marc Fares, .CA by CIRA General Manager

“Quebec entrepreneurs often want to advertise themselves as local businesses serving local customers. It’s a reminder that we’re telling them we’re doing business here near us.”

— Eric Blais, President, Headspace Marketing Inc

Other resources

About CIRA
CIRA manages the .CA top-level domain on behalf of all Canadians. We also develop technologies and services such as CIRA DNS Firewall and CIRA Canadian Shield to support our goal of building a better online Canada. The CIRA team operates one of the fastest growing country code top-level domains (ccTLDs), a high performance global DNS network and one of the world’s most advanced backend registry solutions .

About Headspace Marketing
Headspace Marketing is a strategy consulting firm committed to building great brands in Quebec. We work closely with our clients to address the unique challenges and opportunities they face in the Quebec market. Our deep knowledge of Quebec consumers and our brand building expertise provide our clients with a real competitive advantage in a misunderstood and underused market.

media contacts
Delphine Abomo Evona
Communications Specialist, CIRA
613.315.1458
[email protected]

Eric Brace
Headspace Marketing Inc. President
416.221.3770
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6f62e520-a3e6-477b-b079-bc99477cfec7.

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