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Chain of Blockchain Infrastructure Firm Sponsors New England Patriots Football Team

Chain, a blockchain infrastructure company that provides developers with Web3 services to build and maintain blockchain-based applications, sponsors the New England Patriots football team and other venues and sports clubs managed by the Kraft Group. To do.

Chain announced Thursday that it will become the official blockchain and Web3 sponsor of the Patriots, New England Revolution soccer club, Gillette Stadium in Massachusetts, and shopping center Patriot Place as part of a multi-year partnership agreement with Kraft Sports+. Said +Craft Group’s entertainment, marketing and events division. Chain is committed to developing Web3 experiences for visitors to Gillette Stadium and Patriot Place by “bringing the physical and digital together.”

When contacted by Cointelegraph, a spokesperson for the chain declined to comment on the financial details behind the partnership. [selling] Execute a historic NFT project with a global luxury retailer. ”

Chain said it offers services such as Ledger, Cloud and non-fungible tokens as a service. The company acquired Measurable Data Token (MDT) and its ecosystem products for $100 million in July. This included MeFi, a blockchain oracle, and RewardMe, a cashback app.

While many of the reactions on Crypto Twitter regarding the Patriots sponsorship seemed positive, Asked How blockchain technology contributes to the fan experience.

Related: Sports Sponsorships Boost Crypto Legalization in Australia — Coinjar Executives

Professional sports organizations both in the US and abroad have seen major cash inflows in crypto sponsorships.Crypto.com to rename Staples Center in Los Angeles in 2021 A $700 million deal followed by a $25 million five-year sponsorship deal with the Australian Football League to become one of the official sponsors of the FIFA World Cup in Qatar. However, the exchange also reportedly withdrew a contract worth around $500 million with the European Football Association Champions League Union in September.

Cointelegraph reached out to the Patriots but did not receive a response at the time of publication.