BforKai Influences National Movement, The Canadian Business Journal

HALIFAX, Nov. 8, 2022 (GLOBE NEWSWIRE) — After the success of BforKai organizations across the Atlantic state, the Matthews family is once again coming to grips with the tragic death of 19-year-old Kai Matthews, launching their second campaign, menBaware. inspired the The nationwide campaign targets young Canadians attending post-secondary institutions through social media and on-campus sporting events.

BforKai, a transformational vessel, has reached hundreds of students through its advocacy and awareness of meningitis B, and its efforts are far-reaching. Numerous post-secondary institutions in Nova Scotia changed a student’s health insurance to cover protection from her type B meningitis, but the conversation didn’t stop there.

Norrie Matthews, father of BforKai founder Kai Matthews, said: “We saw a gap and acted on this unique opportunity to advocate for students while educating them on the seriousness of the infection.”

The movement encourages conversations about available protection from meningitis B while also encouraging students to share their passions and, ultimately, the desire to continue pursuing those passions throughout their lives. . A post-secondary student is more than five times more likely to contract type B meningitis than she is, and has a significantly higher risk of death or lifelong complications from the infection.

“It’s heartwarming to see meningitis B education starting on campus,” says Matthews. “Following last week at the University of Victoria, we believe this is an exciting new chapter to raise awareness for students across Canada.”

Over the next few weeks, menBaware will be attending the University of Laval for the U SPORTS Women’s Football Championship on November 10-13, 2022 and at the Vanier Cup hosted by Western University on November 26, 2022. Do the final campus activation.

about: Founded in June 2021, BforKai is a non-profit organization that believes that no infant, child or adolescent should die as a result of this potentially fatal infection. They exist to educate people about meningitis B and increase vaccination coverage. For more information, please visit bforkai.com.

CBJ Newsmaker