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11 Vital Parameters to Pay Attention to When Building Backlinks for Your Website

Backlinks can drive more traffic to your website and improve its position in search engines. Read this article to find out how to make the most of this strategy!

To improve your website’s position in search engine rankings, you might want to buy backlink packages. However, you should purchase only high-quality backlinks — otherwise, you risk achieving the exact opposite result. In this article, we’ll list the most important metrics that you need to pay attention to when working with backlinks.

Domain Rating

This parameter reveals the website’s authority from the search engines’ point of view. It is a score out of 100, and a logarithmic scale. The higher the position that the site already occupies, the more difficult it is to improve it. This metric is vital for understanding your relative competitiveness.

Varied Linking Domains

The more varied your backlinking domains, the better. The most authoritative ones are .ac and .edu. Strive to get backlinks on all types of domains: .com, .org. .biz, .us and so on.

Authority of Linking Domains

It makes sense to place backlinks only on those low-authority websites that meet at least one of these criteria:

  • Local
  • Niche
  • Super relevant

Backlinks placed on a dozen of high-authority websites can deliver better results than links placed on a hundred low-authority websites.

Total Number of Backlinks

To make your website stand out from the competitors, you need to make sure it has more backlinks than other web resources from your niche. It doesn’t make sense to spend a fortune on getting as many backlinks as possible. It’s enough to have more than your rivals.

Total Number of Referring Domains

This metric is not identical to the previous one. A website can feature several links to your site — and all these links will be placed on the same domain. The more referring domains you have, the more traffic they will drive to your website.

Referring Domain Trends

When you check the statistics of the domains that refer to your website, you’ll see a graph with a curved horizontal line. It should go upwards and not downwards. An upward trend means that your efforts are consistent and you’re making the most of your backlinks.

Anchor Text

The anchor text for each of your backlinks should contain keywords that are relevant to your website. Let’s imagine that you run a brand naming agency called AAA111BBB222. This table reveals the difference between various types of anchor text for your backlinks — and you should use all of them:

Type of backlink How the backlink looks like
Naked URL https://www.aaa111bbb222.com/
Brand name AAA111BBB222
Exact match anchor text Brand naming agency
Partial match anchor text You can discover the latest naming trends in AAA111BBB222 blogs
Zero match anchor text Click here!

When working on anchor texts or guest posts for websites that share your backlinks, you should never write something like “Our brand naming agency will create a superb name for your brand”. Search engines don’t approve of overspamming.

Do-follow vs No-follow Links

Do-follow links are clickable and drive traffic from a third-party website to yours. Their no-follow counterparts are not clickable. To access your website, users need to either copy and paste your URL into the address bar of your browser or type it in manually. The rules and algorithms of search engines change frequently but do-follow links tend to remain more useful than no-follow ones. First, they enable you to get more website visitors. Second, they improve your website’s position in search engine rankings more efficiently. The logic behind such an approach is rather transparent. If the A website encourages you to click the link to the B website, it means that the B website is worth your attention and the A website can confirm it with its authority. If the A website only informs you about the existence of the B website but doesn’t encourage you to click the link, you (and the search engine algorithms) might want to ask yourself: what’s wrong with the B website?

Link Location

Probably, you’ll want most backlinks to lead to your home page. But search engines appreciate diversity. It’s essential to create links that lead to other informative pages of your website, such as your product catalog or blog posts.

Freshness of Links

Imagine that you create backlinks for your blog posts that are trending at the moment. In a few months, the topics of these posts might become less relevant. It would be wise to stop driving traffic to these pages and focus on more up-to-date content instead.

No Paid Links

According to Google’s webmaster guidelines, paid links are considered spammy, so you should avoid them. All the links that you use should be natural and relevant.

Final Thoughts

Hopefully, you found this article informative and now you have a better understanding of which parameters to focus on when boosting your website’s search engine positions with the help of backlinks. You should consider domain rating, the number of referring domains and the number of backlinks. Make sure you avoid using paid links and your domain trends go upwards. Strive to get varied backlinks on high-authority domains that are relevant to your website’s niche. Mind that do-follow links deliver better results than their no-follow counterparts. Choose the anchor text and the link location carefully.


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