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Pinterest Hashtags: Quick Guide

A hashtag is a word or phrase with no spaces or punctuation before it and is prefixed by the sign #. Hashtags are commonly used on social networking sites such as Pinterest, Twitter, and Instagram to help individuals categorize content and information more simply. When you add hashtags to the description of your Pinterest post, visitors who click on those hashtags will be taken to other pins on Pinterest that share the same tag. In this article, we will get a quick overview of Pinterest hashtags, as well as how to follow someone on Pinterest?

Why Use Hashtags on Pinterest? 

They are helpful, particularly for newly created Pins, because they make it easier for those Pins to rise to the top of the search results page. As a consequence of this, there will be an instant rise in the amount of traffic your account or site gets. Even if hashtags on Pinterest differ slightly from other social media platforms, the practice of using hashtags to search for pins that include relevant information is still quite common.

Even though the use of hashtags is optional on Pinterest, doing so is always recommended because it increases the chance that new Pins will be seen by the audience that they are intended for.

How Pinterest Users Make Use of Hashtags

Pinners use hashtags in their new pins to obtain the most relevant results in the shortest time. The following is an example of how some pinners utilize hashtags:

  • Pinterest displays hashtag results chronologically.

The use of hashtags on Pinterest serves a purpose comparable to that of hashtags on Twitter and Instagram, enabling users to more easily find the content they are looking for. When you search Pinterest using a particular hashtag, the results are shown in chronological order, with the most recent pins appearing at the top of the screen.

  • Hashtag searches return non-hashtag results. 

Since Pinterest’s algorithm focuses mainly on keywords, using hashtags on the platform is completely optional. Therefore, if an individual conducts a search for content by using a hashtag that has a small number of Pins labeled with that hashtag, the newsfeed may show different results.

How to Find and Follow Someone on Pinterest Using Hashtags? 

You might be thinking about how you can follow someone on Pinterest? If yes, then this would not be a problem for you anymore. It’s quite easy. Just follow the steps mentioned below;

Download the Pinterest app on your smartphone, and then log into your Pinterest account.

  • You can use the icon at the bottom of your screen to conduct a search.
  • Simply type a person’s name or use a hashtag and type it into the search bar.
  • Tap the icon that looks like a search alt on the keypad.
  • Check the results
  • Select a Profile.
  • To follow someone’s profile, click the Follow button at the bottom of their profile.

Final Thoughts

Using Pinterest hashtags makes pins more accessible to their intended audience. Put another way, hashtags on Pinterest function similarly to keywords, which eases the discovery of content related to your interests. So make use of hashtags when you create your pins and use hashtags to ease your searching process.


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