X1 Esports-Owned Tyrus LLC Announces Commercial Progress Through 2022, The Canadian Business Journal

• Tyrus-managed YouTube star Brizzy Voices signs deal with Warner Bros.
• Tyrus talent Kate Stark engaged to Bank of Montreal (BMO)
• Tyrus Talent IAmBrandon Signs One-Year Brand Ambassador Deal With Amazon Luna
• Tyrus-managed influencers have signed deals with many leading global brands, including Best Buy, Logitech and Square Enix.

VANCOUVER, British Columbia, October 12, 2022 (GLOBE NEWSWIRE) — X1 Esports and Entertainment Ltd. (CSE: XONE; OTCQX: XOEEF; FSE: ZI0) (“X1” or “Company”), Video Games and Media We are pleased to provide an update on the company’s commercial progress with our portfolio company, wholly owned subsidiary Tyrus LLC, a leading social media influencer management company empowering gamers, content creators and influencers.

Amanda Solomon, Head of Tyrus LLC, said: “We have had very solid growth since the beginning of the year and are already filling a strong pipeline for 2023 and beyond. Seeing them in action demonstrates the impact and unique impact these creators have on Gen Z audiences and their strength as a primary marketing channel going forward.”

Tyrus has seen steady growth in brand deals (contract campaigns or product placements for brands with influencer talent managed by Tyrus) in 2022. Talent brand deals grew by almost 90% from March 2022 to July 2022, averaging 18 to 34 deals. Closed monthly.

Notable brand campaigns featuring Tyrus talent include:

• Amazon Partners with Tyrus Talent Am BrandonImplemented a campaign using the cloud game service “Luna”
• The original competitive Twitch cooking series “Unleash the Feast”, backed by HelloFresh, featured guest appearances by four members of Tyrus’ client roster. pasta roni ravioli, Shadoji Temple, Edgar Alambro LIVEWhen cathiosaurus (1.6 million TikTok followers)
• Kate Stark gets engaged BMO Featured on Twitch Stream ‘Where Gaming Meets Banking’
• Warner Bros. Partners with Tyrus Talent blizzy voice (2.08 million YouTube followers) at Harry Potter’s 20th anniversary showcase

“Since acquiring Tyrus earlier this year, we have been very impressed with the company’s steady and continued growth, recently recognized by Business Insider.¹ X1 Esports CEO Mark Elfenbein said: “We are thrilled with the progress we are seeing and believe in the desire of big brands to capitalize on the unique appeal and reach of gaming influencers, and that this level of growth is sustainable over the long term.”

¹“21 Leading Talent Managers and Agents Helping Game Creators and Esports Pros Make Money”, Business Insider, Geoff Weiss, Amanda Perelli, JP Mangalindan, September 13, 2022.

About Tyrus
Tyrus LLC d/b/a Tyrus Talent Services is a content creator and social media influencer management company and a wholly owned subsidiary of X1 Esports. Founded in 2017 by James Boehm and led by CEO Amanda Solomon, Tyrus Talent Services specializes in helping creators define, grow and evolve their brands by providing: Platform management, social media management, and agency representation.

About X1
X1 Esports and Entertainment is a diversified portfolio company with assets across the gaming, esports, media and entertainment industries. Based in Vancouver, BC, the company is listed on the Canadian Stock Exchange under the ticker symbol (CSE: XONE).

Mark Elfenbein
Representative Director and President

[email protected]
www.X1Esports.com

Notes

Neither the Canadian Stock Exchange nor its regulatory service providers (as that term is defined in the Canadian Securities Exchange Policy) assumes responsibility for the adequacy or accuracy of this release.

This news release contains certain forward-looking information and forward-looking statements within the meaning of applicable securities laws (collectively, “forward-looking statements”). The use of the words “will”, “intend” and similar expressions are intended to identify forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that could cause actual results or events to differ materially from those anticipated in the forward-looking statements. Undue reliance should not be placed on such forward-looking statements. The actual results achieved may differ from the information contained herein as a result of a number of known and unknown risks, uncertainties and other factors. Although we believe that the expectations reflected in these forward-looking statements are reasonable, there can be no assurance that these expectations will prove correct. We do not undertake to update these forward-looking statements, except as required by law.

CBJ Newsmaker