From a niche activity practiced by few to a mainstream pastime favoured by millions, online gambling has really skyrocketed in popularity in the last decade. Indeed, a report by industry research specialists IBISWorld found that the Canadian gambling market is worth an estimated $13 billion, employing over 37,000 people across more than 1,100 businesses.
Clearly, everyone is keen to earn a piece of the lucrative online gambling pie, which means competition among site operators is fierce. How, then, can an establishment set itself apart from others? Here’s a rundown of some of the major ways in which an online casino can differentiate itself from its rivals – and by extension, a list of some of the things that avid gamblers should look out for when selecting a new casino to sign up to.
Although it might not be as glamorous as some of the other reasons on this list, the safety and security of visitors to an online casino is paramount. While most operators in the industry play by the rules, there are some bad apples which function without a valid license. In order to make sure that you’re operating within the confines of the law – and that your funds are safe from unscrupulous hackers – it’s important to check that the site you favour holds a license. For example, Rizk casino clearly states that it is licensed by the Malta Gaming Association (MGA) on its homepage. Check the site you select to make sure it does the same.
Another way in which casinos can outperform their rivals is by offering a superior selection of games. It might be tempting to think that all sites provide the same level of choice when it comes to the slots, table games and other activities on offer, but that’s simply not true. By associating themselves with the most respected developers and constantly freshening up their selection with the latest titles and releases, online casinos can prove that they are a better bet (excuse the pun) for a patron to find a game that satisfies their needs.
A tried and tested technique of attracting new custom to any business is by enticing consumers in with the promise of something for free. In the world of online casinos, this equates to promotions and bonuses that reward new customers for signing up and existing ones for their loyalty. Generally speaking, these take the form of matched deposits, free spins and cashback on losses, though the specifics of the offer can vary from site to site. Since this has become standard practice of late, sites compete to outdo one another with the generosity of their terms – which is only a good thing for the consumer.
The casino industry has always been eager to adopt the latest technological advances – indeed, the success of the online sector is testament to that very fact. Today, operators continually seek to gain an advantage over their counterparts by introducing new technological tools and capabilities onto their platform. This can include apps, up-to-the-minute stat catalogues and other analytical features, as well as more exciting developments like virtual reality (VR) and augmented reality (AR). These last two innovations are still in their infancy, but expect to see plenty more from them in the near future.
With so many different online casinos for punters to choose from, sites must seek ever more imaginative means of attracting new custom. These are just some of the ways they have attempted to do so.