What is Twitter Blue, Elon Musk’s $8/month verification scheme?

On Saturday, Twitter quietly rolled out the first series of updates for its revamped monthly subscription service, Twitter Blue.

According to the App Store update notes, iOS users in select countries, including Canada and the United States, will be able to rent the blue check mark next to their name for $7.99 per month. ”

The only other countries with updates are Australia, New Zealand and the UK

Esther Crawford, director of product management at the company, said: revealed on twitter The new Twitter Blue isn’t live yet — “We’re still in the sprint to launch, but we’re testing and pushing changes in real time, so some people can’t see us making updates. “I might see it,” she said.

It’s unclear when the iOS update will roll out. Crawford said Android would come after him. “The team is working full speed ahead, but we don’t want to give out dates,” she tweeted.

According to the update notes, the check mark is the only new addition to optional Twitter Blue, which launched last year. Notes contain future updates for paid subscription users. Ability to post videos longer than 2 minutes and 20 seconds. Prioritize user content in replies, mentions, and searches.

Billionaire and “Twitter complaints hotline operator” Elon Musk has teased a new system just days after buying the social media platform for $44 billion. Initially $20 a month, Musk changed his subscription to $8 after facing widespread backlash.

In a series of tweets, Musk said prices would be adjusted “by country in proportion to purchasing power parity” and would allow users to bypass the Newspaywall for “publishers who work with us.” rice field.

“This also gives Twitter a revenue stream that rewards content creators,” he said.

According to The Verge, currently verified users will either subscribe or lose their check mark within 90 days.

Twitter Blue was originally priced at $4.99/month. Initially, it offered features like ad-free news articles from select publishers, a special tab with the platform’s most popular links, the ability to edit Tweets, and the ability to change the color of the app icon. .

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