The phrase organic search engine optimization (organic SEO) refers to a set of methods used to get a high ranking on a search engine results page.
This usually happens in a set of unpaid and algorithm-driven results to improve a website’s page rank and can be achieved by using backlinking, keyword stuffing, boosting keywords, link farming, and writing high-quality content.
Google and Organic SEO
To understand more clearly how organic search engine ranking works, we must know how organic SEO and Google work in tandem.
Google, one of the world’s most popular search engines and a tool that plays a really big role in organic SEO strategy, provides users with a search query option that returns the best, all-encompassing, and information-based results possible.
In addition to content, Google is developed in a way that prioritizes user experience – as in the case of issues such as page speed and lag time.
How Organic SEO Operates
Along with providing users with the best possible results, organic SEO is also intended to generate a website and content worthy of Google’s top ranking.
To ensure that your website ranks highly in SERPs, you must implement an organic SEO strategy to augment your website.
These strategies include:
The use of keyword and key phrase searches enables web users to appear at the top of SERPs when users are searching for content. In many ways, keyword searchers are the basis of effective organic SEO strategies.
By using tools such as keywordtool.io you will be able to identify important keywords for your business, products, or services.
This platform helps you see the various variations of those keyword terms, the volumes per month for each searched term, the competition between terms, and the cost-per-click value.
The key to choosing the best keywords is to make use of terms with high monthly search volumes, low competition, and short-tail and long-tail words and phrases (so that you can avoid competing with words that are also trying to rank for the exact same item).
Create Content for Your Most Qualified Keywords
When you determine your most qualified keywords, you will now want to create content around them for your organic SEO campaign to target your most qualified keywords.
Start by choosing a list of keywords that will help you zero in on a target audience, and then begin writing informative and beneficial content (of a wide variety such as long and short-form content) for readers.
This process of targeting your keywords will help you earn top organic rankings.
Provide Multimedia for Your Content
In addition to creating written content for your web page, you will also want to add multimedia elements to your content, such as images, videos, and infographics.
Not only does visual content engage your visitors by breaking up long passages of text, but it also prompts them to spend more dwell time on your website – and thereby visit for longer. This is an especially important Google ranking factor.
Optimize Your Website’s Page Speed
Along with creating written, image, and video-based content, you will also need to consider user experience as a necessary component to organic SEO.
One of the most important attributes of the Google ranking factor and providing users with the best results possible, you will need to think about your page speed.
According to studies, more than half of search engine users will decide to leave your website if it takes far too long (or longer than they expect) to load.
The standard amount of time that users will spend waiting for a site to load in three seconds. This might seem like a short amount of time, but in today’s technological age, it’s standard and not very uncommon.
When attempting to improve your page speed, here are some organic SEO tips you might consider:
First, opt to compress your images. While your webpage may benefit aesthetically from really large and beautiful images, the big sizes tend to slow down the loading time of your page.
If you want to keep those particular images but want to scale them down, consider using Kraken.io to condense them.
Second, consider reducing the number of redirects that your web page has.
Experts argue that redirects tend to slow down your page because the speed of your server has to look for two different pages and then redirect the user to that additional page.
Third, consider the role of browser caching, which is a tool that stores website resources on the user’s computers as they are visiting your site.
This tool allows the user to free up space so that the page can move more quickly by remembering or catching resources rather than downloading them.
Get Your Site’s Internal Linking Structure Optimized
Finally, one of the most beneficial organic SEO practices is to create a strong internal linking structure for your website by linking to other pages in your site content.
This strategy makes it easier for Google search bots to crawl your site and determine which keywords your content targets and your images depict.
When linking your pages, consider linking at least three pages of your website for creating an optimal internal linking structure.