Reddit releases new features and tools for advertisers

Reddit has made a series of updates to its Reddit Ads Manager to improve how advertisers can launch, manage and maximize their campaigns on Reddit.

To support advertisers, especially self-service clients, the company improved the onboarding experience.

Live Chat:

The new Reddit Support Chat module can be accessed from any Ads Manager page and the Reddit Ads Help Center. The live chat feature provides guidance and support for new advertisers as they set up campaigns on the platform.

Advertising credits:

It’s now easier for advertisers to test campaigns and sign up. Reddit is introducing advertising credits so that an advertiser can learn more about the company’s advertising solutions and test Reddit as a channel for his business. Customers using this credit will apply it directly on the billing page.

Reddit Pixel Helper:

The Reddit Pixel Helper is a wizard-style experience in your advertising dashboard that streamlines the pixel setup process to help new performance-focused advertisers integrate Reddit Pixel. This allows you to measure campaign success, optimize campaigns, and retarget high-value customers.

Reddit is also introducing several features to help launch and manage advertising campaigns.

Expanding community targeting:

The company added over 1000 new targetable communities to its Reddit Ads Manager. This is part of our ongoing effort to open up even more Reddit communities that are most relevant to a diverse range of advertisers.

Audience manager:

The Audience Manager tool allows advertisers to edit, delete, create and reuse audiences across their Reddit advertising accounts. This tool saves advertisers time when testing and segmenting different target audiences across platforms.

Post library:

Reddit’s new post library will allow advertisers to create, view and manage all promoted posts in one place.

Edit ad:

Advertisers may[広告の編集]You can now update the creative of your existing ads on your Page, allowing you to make quick changes to your campaigns.

Predicting Auction Results:

Reddit Ads Manager’s estimator provides advertisers with ad group impression and click estimates, as well as estimated audience sizes. This allows us to understand the potential and performance of our advertising right from the start, allowing advertisers to modify their campaigns to meet their goals.