Volaris Group enters marketing management software space with acquisition of Canadian Business Journal’s CrossCap

TORONTO, Sept. 20, 2022 (GLOBE NEWSWIRE) — Volaris Group Inc. (“Volaris”) announced that it has acquired Crosscap Media Services Inc. (“CrossCap”) and its subsidiaries. Headquartered in San Francisco, California, CrossCap is a leading provider of SaaS enterprise marketing workflow management software used by many leading brands. This acquisition will give Volaris a foothold in the marketing management space.

“This is a great opportunity for both Volaris and CrossCap to work together to provide solutions to the martech industry,” said Alice Luo, Chief Strategy Officer, Volaris. is excited to join the Volaris family and I look forward to working with the management team on our growth strategy.”

CrossCap provides solutions to reduce costs and increase market share, helping marketers budget, plan, communicate and allocate marketing resources for complex multichannel and omnichannel enterprise organizations. The company’s products include marketing calendars, budgeting, distribution and promotion planners that enable customers to streamline the entire marketing process and gain market share. CrossCap has a strong North American presence, multiple enterprise brands, and is poised to grow its customer base by providing mission-critical solutions for marketing planning and execution.

“We are delighted to be joining the Volaris family and look forward to accessing the resources and expertise to help CrossCap sell their solutions and invest in our products. helps drive growth and product offerings in a variety of markets,” said Craig Bushert, CEO and Founder of CrossCap.

CrossCap will continue to operate autonomously under Craig Bushert as CEO and will benefit from the resources available through Volaris.

About Volaris
Volaris acquires, strengthens and grows technology companies in vertical markets. As Constellation Software Inc.’s operating group, Volaris is dedicated to strengthening its business and enabling growth within competitive markets. Through complementary acquisitions.Click here for details www.volarisgroup.com.

For more information
Ryan Hill
Director of Corporate Communications at Volaris Group
[email protected]
+1 416-831-0305

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