Vendasta Acquires Yesware to Bring Best-in-Class Sales Engagement Platform to Market (Canadian Business Journal)

SASKATOON, CANADA, OCTOBER 17, 2022 (GLOBE NEWSWIRE) — October 17, 2022 (Saskatoon, Canada) – Vendasta today announced the acquisition of Boston-based privately held Yesware. Yesware provides a robust set of tools for sales teams to track email outreach activity, quickly test what works and what doesn’t, and share that data across teams to drive better To do. Faster as a result.

Vendasta is a privately held company headquartered in Saskatoon, Saskatchewan, Canada that provides market-leading technology services to approximately 6 million small businesses through relationships with channel partners such as advertising agencies and media companies. I’m here.

Founded in 2010, Yesware brings to Vendasta a tenure team with industry-leading experience and a complementary customer base. Joel Stevenson, CEO of Yesware, has extensive experience in building B2B businesses. Prior to his tenure at Yesware, he founded his B2B division at Wayfair, where he generated over $400 million in annual revenue and is now laying the foundation for a division with more than $1.5 billion in annual revenue.

By combining Yesware’s sales enablement technology (such as email tracking and campaign management) with Vendasta’s end-to-end technology platform, companies can offer new services to their customers. Complementary technologies will give Vendasta’s channel partners access to new sales tools that drive revenue and customer relationships. Combining Yesware’s technology with Vendasta’s platform can transform the way companies deliver critical solutions and CRM to their small business customers.

“Yesware and Vendasta are complementary businesses. There is a meaningful alignment on all fronts: core values, mission, vision, technology, culture and go-to-market capabilities,” said Brendan King, CEO of Vendasta. I’m here. “This move will increase the speed of bringing great technologies to market and significantly advance both companies’ product roadmaps. I can’t wait.

Joel Stevenson, CEO of Yesware, said: “Both companies take a user-first approach to building an end-to-end sales platform that users love that delivers results. Backed by technology companies that invest tens of millions of dollars in R&D each year. , I can’t wait to see what the Yesware team can achieve.”

The transaction marks an acceleration of the strategic growth plans of both companies and introduces Yesware’s significant customer base to Vendasta’s end-to-end platform and distribution channels.

Terms of the deal were not disclosed. TD Securities (USA) LLC acted as his financial advisor to Yesware and Morgan, Lewis & Bockius LLP acted as legal advisor. Osler, Hoskins, Harcourt LLP acted as legal counsel to Vendasta.

About Vendusta

Vendasta’s primary objective is to drive the local economy forward by democratizing technology for small and medium-sized businesses (SMBs). The company sells through his 65,000 channel partners, including marketing agencies, telecommunications companies, and provides an easy-to-use platform for these partners to sell digital services to nearly 6 million small businesses worldwide. doing. Headquartered in Saskatoon, with offices in Toronto, India, Chennai, and now Boston, Vendasta employs over 700 people and was voted Canada’s Best Workplace.

About Yesware

Yesware, headquartered in Boston, has created a SaaS Sales Engagement category. Since 2010, over 1 million users have used Yesware within their inbox, calendar, and other key work streams to save time and help them achieve better sales results. . Previously funded by Foundry, Battery Ventures and Google Ventures, Yesware will be integrated into Vendasta’s portfolio of offerings.

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Media contact information:
Bill Johnson
Director of Corporate Marketing & Communications
Vendasta
[email protected]

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