US Shoppers Spent Record $9 Billion Online on Black Friday Despite Inflation: Report – National
US shoppers spent a record $9.12 billion online on Black Friday this year, a report Saturday showed. This is because consumers weathered the pressures of high inflation and heavily discounted everything from smartphones to toys.
Online spending rose 2.3% on Black Friday, according to Adobe Analytics, the data and insights arm of Adobe’s ADBE.O. This is because consumers waited until the traditional big shopping days for discounts, even though the deal started in October.
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Adobe Analytics, which measures e-commerce by analyzing transactions on websites, has access to data covering purchases at 85% of the top 100 US internet retailers.
Black Friday sales were predicted to increase by just 1%.
Adobe expects Cyber Monday to once again be the biggest online shopping day of the season, generating $11.2 billion in spending.
Consumers were expected to flock to stores after the pandemic dampened in-store shopping for the past two years, but on Black Friday morning, sporadic rains hit parts of the country. , the store had less traffic than usual.
Adobe data shows that Americans use their smartphones for holiday shopping. Mobile shopping accounted for his 48% of all digital sales on Black Friday.
— Reported by Deborah Sophia and Maria Ponnezhath of Bangalore
US Shoppers Spent Record $9 Billion Online on Black Friday Despite Inflation: Report – National
Source link US Shoppers Spent Record $9 Billion Online on Black Friday Despite Inflation: Report – National