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UPDATE – Behr Paint Announces 2023 Color of the Year ‘Blank Canvas’. It’s a transformative shade that paves the way for endless design possibilities and an opportunity for self-care. Canadian Business Journal

TORONTO, Sept. 14, 2022 (GLOBE NEWSWIRE) — Today, Behr Paint Company announced its 2023 Color of the Year, Blank Canvas (DC-003). Intended to inspire a sense of tranquility and rebirth, Blank Canvas is a response to consumers’ growing desire to elevate their presence, find inner peace and embrace the future. This rich and varied color creates a lasting design statement while providing a unique versatility to clean the air and serve as a timeless foundation for a variety of decorating styles in any space.

Erika Woelfel, Vice President of Color and Creative Services, Behr Paint Company, said: “Blank Canvas effortlessly provides a clean, inviting blank slate that allows individuality and creativity to flow freely. The blank canvas blends beautifully with black for a dramatic impact and is instantly uplifting when paired with bright accents like green and cobalt blue.”

Blank canvases can be used by DIY enthusiasts, designers and professionals to tackle any project from a bedroom refresh to a complete kitchen makeover. Its transformative power can be showcased alone to create a monochromatic look, or combined with pops of color to personalize a space. , creating a serene environment for healthcare and hospitality settings while being versatile enough to use in shared spaces. It can also be used by designers who want to create residential, commercial spaces, and workplaces.

“White is Behr’s best-selling paint,” said Jodi Allen, Global Chief Marketing Officer, Behr Paint Company. Not only do we always make a forward-thinking advocate for design, whether you’re a homeowner working on a DIY living space or a professional painter looking for a go-to white to use in the years to come. We have countless projects.”

New research done by Behr Paint1 Nearly all homeowners in the United States want their homes to be completely relaxing (92%) and believe it is important that their homes feel like an escape from everyday stress (90%). ) indicates that As the survey data proves, the selection of Blank Canvas as the 2023 Color of the Year answers that call directly.

  • The majority of homeowners agree that white makes them feel more positive (77%) and lowers stress levels (71%).
  • Three-quarters of homeowners also believe that white promotes relaxation (75%), calms (74%), refreshes the mood (74%) and helps focus (75%). I also agree.
  • 63% of homeowners agree that white is a mood-enhancing color.

From Canada’s Most Trusted Interior and Exterior Paint Brand™2the 2023 Color of the Year, is included in an all-new expertly curated BEHR Designer Collection palette of 30 best-selling neutral colors. Created with a choice of colors, our timeless and elegant collection streamlines the paint selection process, turning ordinary home improvement projects into designer-quality makeovers.

In celebration of 2023’s Color of the Year, Behr is hosting a grand prize of $10,000 and working with designers to create cozy, at-home self-care spaces. Consumers can enter Blank His Canvas Sweepstakes by visiting behrblankcanvas.ca and creating a calming design. Each of the five grand prize winners will receive a $500 Home Depot gift card and a replica of their work*.

Blank Canvas and the BEHR Designer Collection are available now at the top rated BEHR DYNASTY™, BEHR MARQUEE.®BEHR ULTRA™, BEHR PREMIUM PLUS® The Home Depot Exclusive Paint Formula® stores nationwide. For more information on Blank Canvas and inspiration for projects using the Designer Collection palettes, visit Behr.ca/2023COTY.

About Behr Paint Company
Founded in 1947, the Behr Paint Company is one of the largest manufacturers of do-it-yourself and professional paints, primers, decorative finishes, stains, surface treatments and application products in the United States, Canada and Mexico. A Santa Ana, California-based company and manufacturer of BEHR.®Kilts®with® and E&J® The brand is dedicated to meeting the project needs of DIY enthusiasts, professionals, architects and designers with an unwavering commitment to quality, innovation and value. For more information, visit Behr.ca. Professional contractors can learn about BEHR products and services by visiting BEHRPRO.ca. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).

*Sweet offer is open to US and Canadian residents only and ends October 26, 2022 at 11:59 PM PST. Void where prohibited. See Official Rules for details.

For inquiries, questions, or high resolution images, please contact us at:
Sarah El Bakri
[email protected]
289.892.7054

____________________________________
¹ Methodology: Behr works with trusted third-party vendors to determine age, gender, race/ethnicity, HHI, education level, marital status, region, etc. The investigation was completed between She August 22, 2022 and She August 28, 2022. The margin of error for the total sample at the 95% confidence level is +/- 3% points.
² BEHR has been named Canada’s Most Trusted Brand™ for interior and exterior paints, according to the 2022 Reader’s Digest Trusted Brand™ survey. ™Trusted Brand is a registered trademark of Reader’s Digest.

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/387b1b08-23eb-4faa-8eea-6b23ede31f4c

https://www.globenewswire.com/NewsRoom/AttachmentNg/0d8e323f-0f78-48a1-95e9-7eca48fca3a7


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UPDATE – Behr Paint Announces 2023 Color of the Year ‘Blank Canvas’. It’s a transformative shade that paves the way for endless design possibilities and an opportunity for self-care. Canadian Business Journal

Source link UPDATE – Behr Paint Announces 2023 Color of the Year ‘Blank Canvas’. It’s a transformative shade that paves the way for endless design possibilities and an opportunity for self-care. Canadian Business Journal

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