Toronto, March 3, 2022 (GLOBE NEWSWIRE) — Today, Molson Cours Canada and HEXO Corp. Truss Beverage Co., a joint venture, has announced Dave Schlosser as its new president and CEO.
Dave joined the cannabis-injected beverage company in November 2018 and was Truss Beverage Co before becoming CEO in January 2022. Was the Chief Financial Officer of.
“As one of the founders of Truss, Dave has been instrumental in launching Canada’s leading cannabis beverage portfolio,” said Truss Board of Directors and President of New Growth at Molson Quars. Pete Marino says. “Dave harnesses his passion for business with an incredibly strong skill set and a collaborative approach to move the business forward. He is a seasoned financial and commercial executive and moves the truss forward. It ’s a suitable person. ”
With over 17 years of business leadership experience alone at consumer goods companies such as The Kraft Heinz Company and Maple Leaf Foods, Dave has played an integral role in building Truss Beverage Co. from scratch and is well suited to continue. I am in a position. He drives truss growth strategies through innovation and the evolving needs of consumers.
“The possibilities of the cannabis beverage industry are truly endless. We are excited to lead a great team of Truss to such an exciting growth period,” said Davesh, President and Chief Executive Officer of Truss Beverage. Rosser says. We believe we are at the forefront of something notable and are committed to leading the way in evolving the CIB industry through constant innovation and putting consumer needs first. “
This announcement is consistent with the recent appointment of Lori Hatcher as Head of Commercials for Truss Beverage. Previously, he was Head of Marketing and has been a marketing leader for over 20 years at the established global brand and fast-growing start-up Lori. Leading both marketing and sales, we drive Truss’ ambition to become a leading cannabis beverage company.
Truss Beverage Co.about
Truss Beverage Co. is Molson Coors Canada and HEXO Corp, a licensed producer of cannabis products in Canada. It is a joint venture with. Established to lead innovation in the development of non-alcoholic cannabis beverages for the Canadian market. The truss portfolio has a wide range of products for Canadian consumers of statutory age, offering a variety of taste experiences for multiple beverage opportunities. The truss brand portfolio includes XMG, Little Victory, Mollo, House of Terpenes, Veryvell and Bedfellows Liquid Arts.
Truss Beverage Co. continues to fulfill its promise to become a cannabis beverage specialist through exceptional products and marketing that enhance its commitment to responsible adult use.
About Dave Shlosser
Dave Schlosser is an experienced business leader, always an innovator, driven by the energy and talent of those around him. With a background in finance and FMCG sales, Dave is passionate about unleashing big ideas through commercial success.
More recently, Dave has served as Chief Financial Officer of Truss Beverage Co., a joint venture between Molson Coors Canada and HEXO, helping to grow Truss into a leading Canadian cannabis beverage company.
Dave, who joined Truss as a second employee in 2018, sees the cannabis-injected beverage industry as a once-in-a-lifetime opportunity to build something from scratch. Prior to working at Truss, he held several senior positions at listed CPG companies such as The Kraft Heinz Company and Maple Leaf Foods.
- Dave Schlosser, President and CEO of Truss Beverage Co.
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Truss Beverage Co. Announces Dave Schlosser as President and CEO of Canadian Business Journal
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