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TAAT® Acquires Registered Trademark Status in Eight Global Markets, Canadian Business Journal

Las Vegas and Vancouver, British Columbia, March 25, 2022 (GLOBE NEWSWIRE) — TAAT® GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (“Company” or “TAAT”®“) We are pleased to announce that the trademark application under the TAAT® brand name has been finalized as a “registered” trademark in eight global markets, including the United States where TAAT® is located. original, SmoothWhen menthol It is currently sold in at least 2,500 stores. From 2021, we began pursuing trademark protection in several international markets as part of our plans to expand across the global tobacco industry. As of the fourth week of March 2022, the TAAT® brand name is a registered trademark in the following global markets:

market population1 Smoking rate
United States of America 329.4 million 12.5%2
European Union (27 members) 447.8 million 18.4%3
Australia 25.60 million 11.6%Four
new Zealand 5.08 million 13.4%Five
Philippines 109.5 million 18.7%6
Israel 9.2 million 19.8%7
India 1.38 billion 29%8
Mexico 128.9 million 16.4%9

The various intellectual property that makes up the TAAT® brand, as well as the enforceability of the products and their trade dresses, are becoming increasingly important to us as our footprint continues to grow. The brand attributes of traditional tobacco products, such as cigarettes, are less relevant in certain markets in light of regulations that require “plain packaging” with the minimum branding elements allowed in packs and cartons. It seems that. Non-tobacco products, TAAT®, are generally exempt from such regulations and can display a logo, message, and corresponding color on each TAAT® flavor as part of their point-of-sale presence. As such, branding features such as the TAAT® name are an important part of the product’s open house, and trademark protection in the US and seven other global markets may help us grow over the long term.

Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6ec527c1-78d8-4ecb-b762-d91efb8bdb7a.

Readers using news aggregation services may not be able to view the above media. SEDAR or Investor public relations See the section on our website for a version of this press release, including all published media.

Joe Deighan, founder of TAAT®, commented: In the CPG industry, trademarks are very important not only for the long-term profitability of a particular brand, but also for consumer protection. Counterfeit cigarettes are a prevalent problem in markets such as the United Kingdom, and unquality cigarettes sold under well-known brand names are ultimately the most harmful to individual smokers.Ten.. Through legal mechanisms such as trademarks, tobacco industry companies like TAAT® can oppose the inevitable knock-off version of their products that may hit the market. In addition, trademarks can provide a wide range of protection for brands as well as smokeable products in categories such as merchandise. Acquiring the TAAT® brand trademark in the United States and several markets planned for entry in the near future is an important milestone for us and we hope to take advantage of the brand protection provided by these registered trademarks. looking forward to it. We. “

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1 – https://data.worldbank.org/indicator/SP.POP.TOTL

2 – https://www.cdc.gov/tobacco/data_statistics/fact_sheets/adult_data/cig_smoking/index.htm

3 – https://ec.europa.eu/eurostat/web/products-eurostat-news/-/edn-20211112-1

Four – https://www.aihw.gov.au/reports/australias-health/tobacco-smoking

Five – https://www.health.govt.nz/our-work/preventative-health-wellness/tobacco-control/smokefree-aotearoa-2025-action-plan/history-smokefree-aotearoa-2025

6 – https://psa.gov.ph/press-releases/id/165209

7 — https://www.health.gov.il/English/Topics/KHealth/smoking/Pages/SmokingRatesInIsrael.aspx

8 – https://www.who.int/india/health-topics/tobacco

9 – https://www.tobaccofreekids.org/problem/toll-global/latin-america/mexico

Ten – https://www.bbc.com/news/business-47004388

On behalf of our board of directors

TAAT® GLOBAL ALTERNATIVE SINC.

“Setticos Carrera”

Setti Coscarella, CEO and Director

For more information, please contact:

TAAT® Investor Relations
1-833-TAAT-USA (1-833-822-8872)
Investor@taatglobal.com

The Canadian Stock Exchange (“CSE”) has not considered the accuracy or validity of this release and is not responsible for it. Also, there are no CSE regulatory service providers.

About TAAT® Global Alternatives Inc.

We have developed a tobacco- and nicotine-free TAAT® to replace the traditional cigarettes offered in the “original,” “smooth,” and “menthol” varieties. The base material for TAAT® is Beyond Tobacco ™. This is a unique blend that uses patent-pending refining technology to resemble tobacco in its aroma and taste. Under the leadership of “Big Tobacco” pedigree, TAAT® was first launched in the United States in the fourth quarter of 2020.1 The world tobacco industry.

For more information, please visit: http://taatglobal.com..

References

1Statista: Consumer Market-Tobacco Products

Description of future prospects

This news release contains “forward-looking information” in the sense of applicable Canadian securities law. In many cases, but not always, information or information about the future outlook is “planning,” “expecting,” “not expecting,” “expected,” “estimating,” “intended,” or “predicting.” “Do”, “Unpredict”, “Believe”, or variations of such words or phrases, or certain actions, events, or outcomes are “possible”, “possible”, “possible” Taken, occurred, or achieved, stating “yes”, “possible”, “possible”. Information about the future outlook for this news release includes a statement about the expected performance of TAAT® in the tobacco industry, in addition to: Potential achievements and benefits of registering the TAAT® trademark in the eight markets listed in the press release. Potential issuance of trademarks filed in additional markets. Forward-looking information reflects management’s current expectations based on currently available information, with many risks that may result in significantly different results from those described in the forward-looking information. Affected by uncertainty. We believe that the assumptions and factors used to create information about the future outlook are reasonable, but we should not place undue reliance on such information and such events have been disclosed. There is no guarantee that it will not occur within the time frame or at all. Factors that may cause actual results or events to differ materially from current expectations include: (Ii) Growth and size changes in the tobacco market. (Iii) Other factors beyond our control. We operate in a rapidly evolving environment. New risk factors occur from time to time and it is not possible for our management to predict all risk factors, and we have the impact of all factors on our business or any combination of factors or factors. It is also not possible to assess how much it affects. Actual results may differ from those contained in the forward-looking information. The forward-looking information contained in this news release was produced as of the date of this news release, and we will update or revise the forward-looking information as a result of new information, future events, etc. Explicitly deny an intention or obligation. , Except as required by applicable law.

The statements in this news release have not been evaluated by Health Canada or the US Food and Drug Administration. Due to individual differences, the benefits of taking our products vary from person to person. No claim or warranty can be made regarding the impact of our products on personal health and well-being. Our products are not intended to diagnose, treat, cure or prevent any disease.

This news release typically has the trademark name (or brand name) of the third party entity with reference to (i) the company’s relationship with the third party entity mentioned in this release and / or (ii). Each product) may be included. ) In this release, client / vendor / service provider stakeholders whose relationships with the company are referenced. All rights to such trademarks are reserved by their respective owners or licensees.

Statement on a third-party investor public relations company

Disclosures regarding investor public relations firms owned by TAAT® Global Alternatives Inc. are under our profile. http://sedar.com..


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TAAT® Acquires Registered Trademark Status in Eight Global Markets, Canadian Business Journal

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