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Here’s how many streams you need to match your album sales

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When was the last time you bought an album? For many of us, it’s probably ancient history. Taylor Swift’s midnight $12.99 for CDs ($29.99 for the record), spend less on Apple Music subscriptions, millions Instead of songs. But it begs the question: How many times does an album really need to be streamed to be worth selling?

Mathematics used to be pretty easy.Industries considered Sales of 3 singles equivalent to sales of 1 albumSo count the number of singles sold, divide by 3 and add to the number of albums sold. Easy.

Of course, the industry itself quickly changed rapid, when digital music came along. Illegal downloads were rapidly changing, and Apple’s iTunes was there to take advantage of it. Consumers now have an easy way to purchase individual songs as well as albums on their computers. He doesn’t have to pay $10 or $20 to buy her entire CD of one song he likes. You can buy one song for 99 cents.

Now, what’s more convenient than buying music instantly is freedom music. Ad-supported streaming meant you could listen to whatever you wanted without spending a dime, as long as you read the ads often. High quality music provided. You can always access almost any song, regardless of whether you pay or advertise. people still buy music, of course. Record sales are solid, and even CDs have a bit of momentum, but there’s no denying that streaming is the moneymaker of the moment.

Is the number of streams equivalent to selling one album?

Accounting for all the different ways people consume music today requires some yardstick, and that yardstick is the equivalent of an album.standard As defined by the RIAA (Recording Industry Association of America) are as follows: 1 album sale equal 10 songs download Also 1,500 song streamsThis is the formula we use to determine when an album reaches Gold (500,000 units), Platinum (1,000,000 units), Multi-Platinum (2,000,000 units) and Diamond (10,000,000 units).

The RIAA isn’t the only one using this standard for years, time has changedBillboard and Nielsen are now weighing the differences between paid streaming services like Spotify and Apple Music and ad-supported tiers like free Spotify and YouTube. Next, we categorize streaming services as follows: 1,250 premium audio streams, 3,750 ad-supported streamsAlso 3,750 video streams equal sell one album.

So the next time you watch an artist’s music video on YouTube, you’ve “buyed” 1 in 3,750 of that artist’s album. Streaming a track on Apple Music is either 1/1,250 or 1/1,500 album units, depending on who counts it.

Let’s do the math. Midnight (3am version) has 20 tracks. Off the Billboard metric, on paid platforms like Apple Music, his 62.5 full listenings are equivalent to selling one of his albums. Getting out of the RIAA requires listening 75 times. The album is 1 hour and 9 minutes long, so this equates to 72 or 86 hours of his listening. Of course, if you’re using an ad-supported service, it’s even longer: 187.5 listens, or over 215 hours. This is the time before advertising is taken into account!

So it’s clear why an artist like Taylor Swift employs every marketing tactic to get fans to buy copies of her albums. It takes her a second for someone to pay for her CD, but it takes dozens, if not hundreds, of hours to stream “Sale.”design midnight that’s why A clock that requires 4 copies of the album to be completed That means 4x more sales from your most loyal fans. Why wait for up to 860 hours of streams when he can sell four albums at once.

But hey, it’s clearly working for Taylor.When midnightTaylor Swift First musician in Billboard history to hold all of the Top 10 in a single week, with four additional tracks rounding out the top 20. It opened with his 1.578 million worth of album units, a staggering but not really a record.That award goes to Adele for the album twenty five It opened with 3,482,000 album units.

As of this article, anti hero Actually still number 1 Facts not lost on DrakeHis new songs have made the Top 10 from No. 2 to No. 9, but Taylor Swift’s biggest track still wins. In her Instagram post celebrating his success, he hid her spots with emojis, but not her 10th spots, Sam Smith and Kim Petras in particular. impure.

Drama aside, these artists know how to use these album units to take their numbers to extreme numbers virtually never seen before. Beatles 3.2 million copies shipped let it be in 13 daysin the meantime Taylor Swift has sold 3 million albums worldwide midnight first time weekone or more a billion The global stream that makes up that number.All these streams, whether they come from premium or ad-supported services, add up to many of the album.

Here’s how many streams you need to match your album sales

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