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Sophi.io is a Canadian Business Journal, finalist in print automation for the INMA 2022 Global Media Awards.

Toronto, March 10, 2022 (GLOBE NEWSWIRE) — Globe and Mail’s AI-powered automation and optimization platform, Sophi.io, will be the finalist of the 2022 Global Media Awards of the International News Media Association (INMA) this week. It was announced. Newsroom The best innovation category in transformation. In partnership with Naviga, we have automated the print laydown of the regional daily Agderposten, which serves more than 25,000 readers across Norway, and improved printing efficiency by 66%.

“Sophi’s automated machine learning system is the biggest transformation to print media in decades,” said Gordon Edall, co-founder of Sophi.io. “We are grateful to Agderposten for choosing to work with Naviga. Their efforts to improve efficiency and adopt innovative technologies like Naviga Publisher with Sophi.io are It should inspire the entire media industry to look forward to a future where AI and automation will help everyone. “

Naviga Publisher with Sophi.io is an artificial intelligence-powered system that emulates human decision-making and creates newspaper pages that appear to be created with an understanding of the news of the day and high journalism standards. increase. All the editors need to do is roughly prioritize the articles and[新聞を印刷]Is to press a button and generate an automatic print laydown in minutes without a template. By handing over this labor-intensive task, the newsroom can focus on the real purpose of finding and telling the next important story.

“We saved hours because of journalism,” said Katrine Lia, Editor-in-Chief of Agderposten. Also, Agderposten staff often cannot tell the difference between a page created by Sophi and a page processed by an editor.

Sophi and Naviga, leading software technology providers for the global publishing industry, have been working with Agderposten for over a year, and their success has led to dozens of new titles from several major publishers this year. The road has been opened. Sophi, along with Naviga Publisher, provides state-of-the-art AI and ML technology that fully automates end-to-end print production workflows.

Agderposten was the first customer to use Publisher. The printed matter production process has been centralized and newspaper laydowns have been automated by up to 80%. Most strikingly, Agderposten has saved 66% of time and resources, reduced the cost of producing printed newspapers, and allowed journalists to work on creating digital content. Instead of working with InDesign.

Øyvind Klausen, CEO of Agderposten, said he expects Agderposten’s page automation and newspaper print automation solutions to continue to reduce costs and improve efficiency.

The Global Media Awards received 854 entries from 252 news brands in 46 countries this year. The jury consists of 50 media experts from 24 countries focusing on 20 categories such as news brands, media platforms, subscriptions, advertising, data and insights, products and newsrooms. The winner will be announced on June 9th.

About Naviga
Naviga (https://www.navigaglobal.com) is a leading provider of software and services that powers media-rich industries. Their content engagement platform helps businesses create, enhance, deliver, and monetize their content to manage their engagement end-to-end. Their solution is easy to use, scalable and agile. Combining media experience with digital dedication, we have developed software solutions that help content-driven businesses meet the future demands of information. Headquartered in Bloomington, Minnesota and headquartered around the world, Naviga is a trusted partner serving more than 1,400 news media, entertainment media, broadcast, magazines, financial services and corporate clients in 45 countries. ..

About Sophi.io
Sophi.io (https://www.sophi.io) Was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI and ML-powered automation, optimization, and prediction solutions, including Sophi Site Automation, Sophi for Paywalls, and Sophi for First Party Data. Sophi also enhances Naviga Publisher for one-click automatic laydown of print and ePaper publishing. Sophi is designed to improve the most important indicators for your business, such as subscriber retention and acquisition, engagement, up-to-dateness, frequency and quantity.


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Sophi.io is a Canadian Business Journal, finalist in print automation for the INMA 2022 Global Media Awards.

Source link Sophi.io is a Canadian Business Journal, finalist in print automation for the INMA 2022 Global Media Awards.

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