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Second Harvest opens best-in-class facilities in response to growing food insecurity and reveals a new brand identity, the Canadian Business Journal

Toronto, March 30, 2022 (GLOBE NEWSWIRE) —As millions of Canadians continue to experience growing food insecurity and shortages, Second Harvest recently brought its distribution network and partnerships to the national community. We responded to needs by expanding. With this expansion, the organization has built a best-in-class facility in Toronto with more storage capacity to quickly mobilize food redistribution across Canada and create a new brand identity.

“We made an important journey,” says CEO Lori Nikkel. “Starting with our humble roots in serving Toronto, we have grown into a national organization that supports over 6400 philanthropic food programs nationwide. We are internationally recognized in the field of food rescue and redistribution. Become an expert and meet the needs of Canadians. Newly refurbished best-in-class facilities and new brand identities help us realize our vision for Canada. No waste or hunger.. “

In the context of global recognition as the ideological leader of the expansion of national programs and the redistribution of surplus food, Second Harvest Bob is your uncle (BYU) has created a new brand identity that is more closely aligned with its mission and vision of “eliminating waste.” I’m not hungry. The three circles of the new logo reflect innovative thinking, innovative tools and the values ​​of passionate people. Brand identity uses a green gradient palette to represent growth and sustainability. Bob Froese, CEO of BYU, explains: We are proud to be a longtime partner and supporter of Second Harvest. ”

New facilities, programs and brand identities aim to realize a safe and sustainable vision of the future that inspires and attracts ideas, tools and partners that can have a real impact on the environment and people’s lives. ..

For more information, please visit www.secondharvest.ca.

More information on media kits and brands is available at the following URL: https://www.secondharvest.ca/about-us/newsroom/media-kit

For more information or to arrange an interview, please contact:
Carey Suleiman, Vice President of Marketing-Communications
careys@secondharvest.ca
416-625-6773

About Second Harvest
Second Harvest is Canada’s largest food rescue organization and an award-winning global ideological leader in redistributing surplus food. We use logistics and technology to work with thousands of food companies throughout our supply chain to reduce the amount of food waste and divert greenhouse gases from pollution. Our comprehensive model ensures that this healthy surplus food is redirected to thousands of charities and nonprofits across the country, to millions of Canadians experiencing food insecurity. Provides access to the nutrition you need. As a center of excellence, Second Harvest provides education and training and shares research on the environmental and social impacts of food waste and rescue.


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Second Harvest opens best-in-class facilities in response to growing food insecurity and reveals a new brand identity, the Canadian Business Journal

Source link Second Harvest opens best-in-class facilities in response to growing food insecurity and reveals a new brand identity, the Canadian Business Journal

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