Porsche Cars Canada Appoints New Director of Marketing, Sales and Public Relations, The Canadian Business Journal

TORONTO, ON, Oct. 21, 2022 (GLOBE NEWSWIRE) — Porsche Cars Canada (PCL) welcomes Kitty Lou as its new Director of Marketing, effective October 24, 2022. Lou is from Canadian Infrastructure where he joins PCL. At the bank, he was Senior Manager of Corporate Communications since 2019. Prior to that, he had extensive experience in advertising positions for various automakers, including several years as a communications manager in marketing for another brand of luxury space. A fluent French and Cantonese speaker, Luu holds a Bachelor of Commerce degree in Marketing from Concordia. She will take over her reins from incumbent Chorus Henkes. After spending his four fruitful years with the Canadian brand, he became Head of Marketing for Porsche Central and Eastern Europe (PCEE).

The brand also announced the appointment of Roxanne Silveira as Director of Sales, effective October 1, 2022. -Foldable. Her 15 years of Porsche experience includes another subsidiary covering several markets across the Middle East, India and Africa. She has her Master’s Degree in International Business from the University of Wollongong. Silveira held various leadership roles at the Canadian subsidiary of her sports car brand and after 12 successful years she returned to Germany to replace Thomas Ilner.

In addition, Patrick Saint-Pierre is now in the newly created role of Director of Public Relations. Saint-Pierre joined PCL in 2011 as public relations manager. Prior to that, he is known for his 14 years with Volkswagen in various areas of the company, including public relations. Raised in Montreal and fluent in French, he graduated from the Canadian Automotive Business School and earned his bachelor’s degree from Northwood University in Michigan.

John Capella, president and CEO of Porsche Cars Canada, said: We will continue to grow the brand’s presence across the country for years to come. ”

About Porsche Cars Canada

Established in 2008, Porsche Cars Canada (PCL) is the exclusive importer and distributor of the Porsche 911, 718 Boxster, 718 Cayman, Taycan, Panamera, Cayenne and Macan. Headquartered in Toronto, Ontario, PCL employs his team of 60+ people in sales, aftersales, finance, marketing, retail development and public relations since 2017. And in line with his 70-year history of brand leadership in improving vehicle performance, safety and efficiency, he is committed to providing Porsche customers with a best-in-class experience. In 2019, a parts distribution center was opened in Mississauga to serve a national network of 21 Porsche centers. PCL is an exclusive subsidiary of Porsche AG, headquartered in Stuttgart, Germany. In 2021, Porsche delivered his 9,141th in Canada, marking its best-ever sales year.

At the core of this success is Porsche’s proud racing heritage, with more than 30,000 motorsport victories to date.

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• kitty lou
• Roxanne Silveira

CBJ Newsmaker