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Maru launches world’s first implicit response data collection platform to enhance decision-making, The Canadian Business Journal

TORONTO AND LONDON, 10 AUGUST 2022 (GLOBE NEWSWIRE) — TODAY, circle group (‘Maru’) announced the launch of the world’s first implicit response data collection platform for insight generation. The platform dramatically increases the ability of marketers and researchers to predict and explain behavior, leading to more informed business decisions.

Maru’s Chief Innovation and Solutions Officer, Feeling, Acting, Thinking – The Pathway to Human Decision Making Todd Trautz explains: The subconscious, fast, involuntary, associative, emotion-based (System 1) and the conscious, slow, controlled, rule-obeying (System 2). The majority of our decisions, 95%, are made in the subconscious System 1 mode. The additional context revealed by implicit response data collection makes it possible to more reliably interpret explicitly stated views. ”

The Maru Experiences & Insights platform can now capture time metadata both within and across questions. Maru’s “smart clock” technology captures when respondents start, stop and re-engage questions. Accurately capturing time allows us to apply the principles of behavioral science through analysis. To achieve this, Maru built a unique dynamic calculation directly into the platform that can accurately separate response time data into implicit and explicit responses.

Maru Group CEO Ged Parton said: Maru is the first and only insights company with the ability to passively and accurately measure implicit responses across all question types. This capability will uncover new insights and dramatically improve your findings. ”

Maru’s platform is a true passive System 1 measurement tool. This means that the respondent experience remains unchanged and no special surveys are created. Using traditional scalar questions, the technology passively collects temporal metadata and dynamically computes implicit and explicit response data. This exponentially grows the client’s data set, adding new data to traditional measurements. Maru is now taking this data and making it available to clients for all of their current projects.

About Maru Group
A Platform of Experiences and Insights
Maru is the world’s leading CX and insights software and advisory services company. The company was founded to disrupt the data and insight delivery industry with a combination of software and advisory services that deliver data in real time through a unique service model. Maru combines proprietary software, deep industry experience and access to the best minds in research to help clients make informed decisions in near real time. A flexible service model allows clients to choose self-service to create, launch and analyze projects directly in the software platform. Or choose to take advantage of the software with knowledgeable support from our insight experts.


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Maru launches world’s first implicit response data collection platform to enhance decision-making, The Canadian Business Journal

Source link Maru launches world’s first implicit response data collection platform to enhance decision-making, The Canadian Business Journal

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