Maple Leafs Legends Doug Gilmour and Curtis Joseph Partner with Drake’s OVO to Launch New Campaign
To
Stylish reproduction of the leaf.
On Wednesday, Drake’s fashion label OVO, in partnership with the NHL, launched a new campaign featuring legendary Toronto Maple Leafs players Doug Gilmour and Curtis Joseph.
Read more: Drake taps Lil Yachty for OVO’s new capsule collection with the University of Toronto.
OVO shared a photo of the former hockey player wearing co-branded Leafs gear.
Gilmore and Joseph model everything from OVO’s owl logo team jackets to polo shirts, caps, scarves and owl-themed goalie helmets.
The day before, Drake hinted at a collaboration between the Leafs and OVO by sharing photos on Instagram of famous celebrities wearing Leafs jerseys, including Mike Myers, Snoop Dogg, and Jim Carrey.
READ MORE: Maple Leafs Fan Justin Bieber Designs ‘Next Generation’ Team Jersey
OVO previously partnered with Canadian track and field brand Sherwood to sell branded hockey equipment, including sticks and pucks.
The leap into hockey comes after a longstanding relationship between Drake’s fashion brand and the NBA, which includes things like Raptors-themed jerseys.
Maple Leafs Legends Doug Gilmour and Curtis Joseph Partner with Drake’s OVO to Launch New Campaign
Source link Maple Leafs Legends Doug Gilmour and Curtis Joseph Partner with Drake’s OVO to Launch New Campaign