Lilly: Recruiting workers and new residents in Toronto, Alberta

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Jason Kenny has a simple message for Toronto residents who are sick of mortgages and struggling to commute: Come to Alberta Marketing his campaign, called Alberta is Calling, is coming to Toronto in a big way starting this week as Kenny launches a new phase of the campaign that includes plastering the Yonge Bloor subway station next month.

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In downtown Toronto Tuesday afternoon, outgoing Alberta Prime Minister Kenny is in full pitching mode. Kenny, who will be his last official visit to Toronto as prime minister, talks poetically about all the reasons people should consider moving to his state.

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What’s his main selling point to GTA residents? Affordability.

“For example, you can sell a $1.2 million house in Mississauga. For $400,000 you can move to suburban Calgary for the same type of house. Pocket the difference and live without a mortgage.” , we can pay less taxes,” Kenny said.

He went on to point out that Alberta has no sales tax, no land transfer tax, no capital tax, and low business taxes.

“We did the math for an employee who lives in GTA and makes $125,000 a year, and if they moved to Calgary, 10 years later they would be making $400,000 in the same job, same type of home. That’s a life-changing difference,” says Kenny. said.

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He knows there are many hurdles to overcome to get people far west from Toronto. However, there is a perception that minorities are not welcomed.

That last allegation angers Kenny. He called his state a place where meritocracy was more important than ethnicity and religion, and pulled himself out of the list of elected officials, including indigenous peoples, Hindus and Muslims. He notes that the mayors of Calgary and Edmonton are visible minorities, but this is not happening in Toronto.

“Does that sound like a racist place?” asks Kenny.

That’s a valid point, but he or his successor may need to continue to insist. For those who only know stereotypes, it will be difficult to get over.

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Outside of oil and gas, Kenny has many achievements in Alberta, including a major new aviation facility under construction, a major investment by Amazon Web Services, and a film production.

“So who are we focusing on with the Alberta is Calling campaign? Healthcare workers, IT technicians, skilled workers, but we’re open to anyone. said Kenny.

All states do at this point. Labor shortages are not unique to Alberta. For example, Ontario currently has a job shortage of nearly 400,000 people, and the province is recruiting as aggressively as possible.

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So far, that doesn’t include Ontario placing ads on the front pages of Edmonton and Calgary newspapers, but Kenny said Prime Minister Doug Ford joked about it on Tuesday when the two briefly met. I admit that I said

Targeting primarily Toronto and Vancouver residents, the campaign is interesting and compelling. In a time when affordability and opportunity are key issues, especially for young people, Kenny sings the right tune.

Alberta is already a national leader in attracting immigrants from the rest of the country, and has been for several years. If this campaign is successful, the record will be kept.

So if Alberta calls you, will you pick up?

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Lilly: Recruiting workers and new residents in Toronto, Alberta

Source link Lilly: Recruiting workers and new residents in Toronto, Alberta

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