Lactalis Canada’s Khaas and siggi brands join famous Canadian dairy farmers Blue Cow Logo, The Canadian Business Journal

TORONTO, Oct. 20, 2022 (GLOBE NEWSWIRE) — Dairy Farmers of Canada (DFC) and Lactalis Canada have announced that DFC’s Blue Cow logo will appear on their Khaas Dahi and Khaas Halal and siggi yogurt products. I am happy to announce. By prominently displaying the famous Blue Cow logo on these popular brands, Lactalis Canada ensures 100% high-quality, nutritious Canadian milk produced according to the strictest food safety, milk quality and traceability standards. Making more consumers aware of products made with milk. , biosecurity, animal welfare, and global environmental management standards.

“The Blue Cow is widely recognized for the dedication and pride of our dairy farmers in producing 100% high quality Canadian milk and for our high standards in the areas of animal care, food safety, milk quality and sustainable production. It’s a symbol,” said Pierre. President Lampron of Canadian dairy farms. “It speaks to the trust consumers, processors and retailers have in our farmer practices, so to further expand our partnership with Lactalis Canada, we are excited to purchase Lactalis Canada’s Khaas and siggi products. We are pleased to add our logo to

“Lactalis Canada has partnered with Canadian dairy farmers with the Blue Cow logo, which has been widely adopted on over 650 milk, cream and cheese products such as Lactantia, Beatrice, Black Diamond, Cracker Barrel and Balderson. We are excited to build P’tit Quebec, Astro, IÖGO, IÖGO nanö and the Olympic brand,” said Mark Taylor, president and CEO of Lactaris Canada. “The addition of the Blue Cow logo to our Khaas and siggi’s brands is a stepping stone to Canada’s growing South Asian, Middle Eastern and North African markets, where dairy products play an important role in consumers’ daily diets and cooking. It demonstrates our continued commitment to quality in serving our customers.”

To coincide with the upcoming Diwali festival, Raktaris Canada will feature the Blue Cow logo on its digital advertising and point-of-sale (POS) signage to domestically produce its first Curse Ethnic Yogurt, “Helping Make Every Day Special.” TV media campaign currently airing. The campaign highlights the versatility and authenticity of Kaas Dahi and Kaas Halal Yogurt in everyday cooking so that more Canadians can enjoy the taste of authentic home.

For more information on Khaas and siggi yogurt products, please visit www.khaas.ca and www.siggis.ca.

About Canadian Dairy Farmers
Dairy Farmers of Canada is a national policy, lobbying and promotional organization representing Canadian dairy producers. DFC strives to create stable conditions for our dairy sector. We also strive to maintain policies that promote the sustainability of Canadian dairy production and promote dairy products and their health benefits.

About Lactalis Canada
With 140 years of brand heritage, Lactalis Canada is committed to enriching and nourishing Canadian lives by producing nutritious and delicious dairy products. Named to Forbes’ 2022 Canada’s Best Employers list, Lactaris Canada directly employs 4,000 Canadians, supports hundreds of farmers, and operates more than 30 Lactaris Canada operations, including 19 manufacturing facilities. We contribute to the lives of thousands of Canadians by providing essential services to our communities. The company’s iconic brands include Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheetrings Ficello, aMOOza!, Astro, Khaas, siggi’s, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Galbani, and Président. included. Lactalis Canada’s commitment to responsible and sustainable growth was recognized with the 2021 Canadian Grocer Impact Award for Sustainability and his CDN $2.9 million investment in the communities the company operates. Lactaris Canada is part of the Lactaris Group, a leading global dairy company headquartered in Laval, France. For more information, please visit www.lactalis.ca.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5c91229f-c3c6-4de7-9155-48581321fc92.

CBJ Newsmaker