Mississauga, Ontario, February 28, 2022 (GLOBE NEWSWIRE) — Konica Minolta Business Solutions (Canada) Ltd. (Konica Minolta) today ranked number one in brand loyalty in the Brand Key Customer Loyalty Engagement Index. Announced.® (CLEI) 15 years in a row. This victory confirms that Konica Minolta meets or exceeds the expectations of customers of all competing brands in this category.
BrandKeys, a New York-based client loyalty and engagement consultancy, publishes an annual syndicate survey. This year’s survey reveals a fundamentally widening gap between customer expectations and brand offerings, as well as a highly emotional consumer decision-making process.
Konica Minolta Business Solutions (Canada) Limited Marketing Director Khan Sinner said: Our clients continue to trust us every year. “
Brand Keys’ 25th Annual CLEI and Research Consultants identify brands that can attract or exceed customer expectations, thereby increasing customer loyalty. The index outperforms its competitors by recognizing brands with the highest loyalty and engagement ratings and addressing the value of the category most customers want.
“CLEI’s Silver Anniversary seemed like a good time for consumers to recognize brands that are consecutively ranked number one in terms of loyalty. It’s a sustainable time to meet customer expectations. A testament to the brand’s ability to generate emotional engagement over time. Brand Key founder and president Robert Passikov said: “The level of customer loyalty that Konica Minolta has built and maintained. Congratulations on the most difficult times. “
View online a complete list of 94 categories of Customer Loyalty Engagement Index and the most highly rated brands.
About Konica Minolta
Konica Minolta Business Solutions (Canada) Limited is transforming and revolutionizing the Workplace of the Future ™ (www.reshapework.ca). Our comprehensive portfolio leverages mobility and cloud services to provide solutions that optimize business processes by automating workflows. Konica Minolta’s IT Services division offers a wide range of IT strategies, support, and network security solutions across all disciplines. Konica Minolta has been recognized by Brand Keys as the number one brand of customer loyalty in the MFP office copier market for 15 consecutive years. Konica Minolta has been named to the Dow Jones Sustainability World Index for the ninth consecutive year. We work with our customers to shape their ideas and bring value to society. For more information, visit www.konicaminolta.ca and follow Konica Minolta on LinkedIn, YouTube, Facebook, Twitter (@KonicaMinoltaCA), and Instagram.
Konica Minolta Media Relations-Canada
Konica Minolta Business Solutions (Canada) Marketing Department
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Konica Minolta Leads Brand Loyalty for 15 Consecutive Years, Canadian Business Journal
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