Hudson Bay to revive discount retail chain Zeller’s

Canadian department store Zellers hopes to make a comeback next year, 10 years after the discount chain closed most of its stores.

According to Hudson’s Bay Co., Zellers plans to launch a new e-commerce website and expand its brick-and-mortar footprint within select Hudson’s Bay department stores nationwide in early 2023.

According to the company, the redesigned Zellers will offer a “digital-first shopping journey that leverages brand nostalgia.”

The resurgence of Zellers comes as high inflation has forced retailers to cut prices as consumers demand lower prices.

It is also in the midst of an ongoing lawsuit over the use of the Zellers brand by a Quebec family.

The Moniz family is behind various recent trademark filings and company registrations, including Zellers Inc., Zellers Convenience Store Inc., and Zellers Restaurant Inc.

In a statement of complaint filed last fall, HBC accused the Moniz family of trademark infringement, goodwill depreciation and so-called passing off (false marketing or misrepresentation of goods).

Most stores closed by 2013

Zeller’s Department Store was established in 1931 and was acquired by HBC in 1978.

It operated as a discount division of its flagship Hudson’s Bay Department Store, with the slogan “When the lowest price is the law.”

The store peaked at around 350 in the late 1990s before being overtaken by larger competitors such as Walmart.

In 2011, HBC announced plans to sell most of its remaining Zellers leases to Target Corp., closing most of its stores by 2013.

The retailer has kept several Zellers locations open as clearing outlets through 2020.

The company will launch pop-up Zeller’s stores inside the Hudson’s Bay department store in Burlington, Ontario in 2020 and Anjou, Quebec in 2021.

Hudson Bay to revive discount retail chain Zeller’s

Source link Hudson Bay to revive discount retail chain Zeller’s

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