Canada has long had a reputation as being one of the best nations to start a transport company. In addition to low corporate tax rates and a growing middle class, the nation boasts a low cost of living, high employment, excellent working conditions, and rising consumer demand for merchandise that is routinely delivered via private transportation businesses.What are some of the techniques used by successful startup owners and entrepreneurs who want to make a go of it in Canada?
In addition to addressing the bilingual environment, fleet management systems are one of the essential tools for thriving in the globally competitive transport sector, especially in Canada. Additionally, new firms should keep their attention on unfailingly truthful advertising, Canada-specific services, not being impatient to grow too quickly, and taking the time to build a wide-ranging professional network. Here are the essential details entrepreneurs need to know.
Bilingual Business Documents
For startups in every industry, it’s essential to adapt to the intersecting languages in Canada and the overall bilingual culture. That means advertising, promotion, website, blog, and legal materials need to be in both English and French. Companies that attempt to cater to just one part of the demographic routinely lose out to competitors who are careful to do business in two languages simultaneously.
Even smaller, regional fleets can’t get along in the Canadian market without fleet software. These programs are particularly crucial for transport companies that cover the nation’s vast expanses from east to west, often doing so in the harshest climatic conditions imaginable. Fleet systems assist with most delivery-oriented tasks, including route development, contingency planning, vehicle maintenance record keeping, fuel conservation, and helping drivers stay safe in inclement conditions. To make sure you’re compliant with hoursofservice (HOS) guidelines, use fleet software features that incorporate HOS solutions on every vehicle and for every driver.
Truth in Advertising
Canada’s truthinadvertising laws are among the strictest in the developed world. That’s good news for consumers but not always a welcome fact for organizations that like to over-promise in their ads and make misleading claims about their products and services. Owners should acquaint themselves with the specifics of the nation’s laws before creating any materials that will be seen and possibly relied upon by the public.
On-Time Delivery is the Gold Standard
Customers at both the retail and wholesale level can forgive many errors, including inaccurate billing, less than perfect communication, and infrequent computer breakdowns. But on-time delivery is one of the vital elements of keeping Canadian buyers happy. This principle holds true in many other markets. That’s why it’s imperative for transport companies to work on 100 percent on-time delivery.
Start Small and Build a Professional Network
Because the population is spread out over a vast expanse of land, it’s essential for marketing professionals to understand that it takes time to build professional networks in such a large geographic market. Being impatient and hoping to build a loyal customer base overnight is not the way to do business in any of Canada’s provinces. Instead, focus on starting small and gradually building up a solid client base in one region before moving on to a fresh location.