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How Kylie Jenner Used Makeup As A Tool For Anxiety – E! Online

kylie jenner Her beauty brand is no irony.

The founder of Kylie Cosmetics made a serious foray into the beauty industry in 2015 with the successful launch of a lip kit. Fast forward to now and she’s built her empire ever since.

Exclusive interview with E! In the Aug. 24 news, the reality TV star revealed that launching her own products would be a no-brainer given her deep love for makeup. In fact, Kylie explained that she sees makeup as a positive outlet for feeling insecure about herself.

“I think that was the crux of my makeup obsession,” she told E! news’ Francesca Amicar Ulta Beauty x Kylie Cosmetics event to celebrate the launch of Plumping Gloss. “That’s why I came to love makeup so much, the self-expression behind it, and the creativity.”

Kylie credits beauty as a way to boost her confidence, but she also believes staying true to herself is a prerequisite for her career.

How Kylie Jenner Used Makeup As A Tool For Anxiety – E! Online

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