GURU Original and GURU Lite are now available in a new 500ml format throughout Quebec, the Canadian business journal.

  • A popular new format that competes with the 473ml format offered by other major brands, accounting for more than 45% of Quebec’s energy drink market.1
  • Strategic launch in line with GURU’s long-term growth plan to increase revenue streams – The 500 ml format holds large market shares of 50% and 53%, respectively, in Canada and the United States.1,2

Montreal, April 5, 2022 (GLOBE NEWSWIRE) — GURU Organic Energy Corp. (TSX: GURU) (“Guru” or “society”), Canada’s leading organic energy drink brands have announced that GURU Original and GURU Lite are now available in the new 500ml format at all Quebec retail stores.

Carl Goyette, President and CEO of GURU, said: “This launch is in line with our growth strategy of providing consumers with more choices with new forms of good energy and delicious taste made from organic and plant-based ingredients. Given the large market share of this format, we are confident that it will be popular among the expanding GURUNation. After establishing its position in Quebec, the next stage of our deployment will be consumption across Canada and the United States. Is to provide this new format to consumers. “

The launch of this new format is also supported by the recently announced fully integrated marketing campaign.Made of plantsEncourages consumers to enjoy the full range of GURU energy drinks.

About GURU products
All GURU Energy Drinks are plant-based, high in natural caffeine, free of artificial sweeteners, artificial colors, flavors and preservatives. Plus, all drinks are organic, vegan, gluten-free-and the best are their great tastes.

About GURU
GURU Organic Energy Corp. (TSX: GURU) is a dynamic and fast-growing beverage company founded in 1999 that pioneered the world’s first natural plant-based energy drink. The company sells organic energy drinks in Canada and the United States through an estimated distribution network of over 25,000 sales outlets and through and Amazon. GURU has built an exciting brand with a clean list of organic plant-based ingredients. The drink provides consumers with good energy that never sacrifices their health. We are committed to achieving our mission to clean up the energy drink industry in Canada and the United States. For more information, please visit or follow @guruenergydrink on Instagram and @guruenergy on Facebook.

1 Nielsen, 52 weeks past, until February 26, 2022 – Convenience & Gas (C & G), Quebec
2 SPINS, the last 52 weeks until February 20, 2022 – MULO & Natural.

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Description of future prospects
This press release contains “forward-looking statements” in the sense of applicable Canadian securities law. Such forward-looking statements include information about our objectives and strategies to achieve those objectives, as well as information about our beliefs, plans, expectations, expectations, estimates and intents. Not limited to. Forward-looking statements are usually “may”, “do”, “should”, “done”, “expect”, “intended”, “estimate”, “expect”. , Identified using words such as “plan”. “Predict”, “believe”, or “continue”. However, not all forward-looking statements include these words. The forward-looking statements are provided to help the reader understand our company and its business, operations, outlook, and risks in the context of past and future developments. You will be warned. The information may not be suitable for other purposes. Forward-looking statements are hypothetical and subject to many risks and uncertainties. Many are beyond our control and actual results may differ materially from those disclosed or implied in such forward-looking statements. These risks and uncertainties include: These are described in detail in “Risk Factors” on our annual information form for the fiscal year ended October 31, 2021, available on SEDAR at Dependence on key persons. Changes in consumer preferences; significant changes in government regulations. Criticism of energy drink products and / or the energy drink market. Recessions and ongoing uncertainties in financial markets, and other unfavorable changes in general economic or political conditions, as well as COVID-19 pandemics or other major macroeconomic phenomena. A catastrophic global or regional event. Exchange rate fluctuations; full net income from energy drinks. Intensifying competition; relationships with copackers and distributors, and / or the ability to manufacture and / or distribute GURU’s products. Relationships with existing customers; Changing retail environment; Increased costs and / or shortages of raw materials and / or raw materials and / or fuels, and / or increased costs of co-packing. It was not possible to accurately estimate the demand for the product. There is a history of negative cash flows and there is no guarantee of continuous profitability or positive EBITDA. Intellectual property rights; maintaining brand image or product quality. Maintaining full-time service for senior management. Climate change; litigation; information technology systems; fluctuations in quarterly performance. Risks associated with PepsiCo sales contracts. There is no guarantee of continuous profitability or positive EBITDA. And the conflict of interests. Certain assumptions were made in making statements about the availability of capital resources, performance, market conditions and future outlook for consumer demand. Therefore, all forward-looking statements contained in this document are modified by the above cautionary statements, and they are expected to achieve, or even substantially, the results or progress we anticipate. There is no guarantee that it will produce the desired results. Or the impact on our business, financial position, or operating results. Unless otherwise noted, or unless the context dictates otherwise, forward-looking statements contained in this document are current as of the date of this document and, as a result of new information, future events, or otherwise. We do not promise to update or revise any forward-looking statements such as. , Except as required by applicable law.

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GURU Original and GURU Lite are now available in a new 500ml format throughout Quebec, the Canadian business journal.

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