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Feel, Behave, Think-Published by Maru Group, Canadian Business Journal, a new book that seeks to unravel the path to human decision-making and the powerful impact of emotions on decision-making.

Toronto and London, June 23, 2022 (GLOBE NEWSWIRE) —Experience & Insight Platform Maru Group (‘Maru’) unveiled Feel, act, think-the way to human decision making. Written by Maru’s Chief Innovation and Solutions Officer Todd Trouts, this important new book is a must-read for the marketing and insights sector. Its story-driven approach uses practical examples and anecdotes in fascinating stories to make decisions that are very separate from telling us when the reader is asked. Helps you understand the behavioral science behind it.

This book explores the path to human decision making. There, we feel first, then act, and finally we think. Trauts guides the reader on a journey into the decision-making process of the mind to truly understand the power of emotions. Through this research, he provides real tools and applications that deepen consumer understanding and deliver actionable business outcomes. If you’ve heard about System 1 but aren’t sure why it’s important, or if emotions are an elusive element that’s missing from insights, this book will enrich your knowledge.

“For a very long time, the insight industry is almost exclusively in measuring behavior and attitude, overlooking the tremendous impact of emotions on our decisions and why we cannot accurately describe what we do. Todd has done a great job of explaining behavioral science to support this challenge and provide a way to unleash our previously inaccessible insights, “said Maru’s CEO Ged. Parton says.

“Every year, despite input from consumer insights and support from brand marketing, eight out of ten new product launches fail. What’s missing? Emotions play a dominant role in decision making. Despite the abundance of behavioral science that demonstrates fulfilling. We are busy asking consumers what they think and how they behave, so the true impetus for decision making. , Ignore how they feel, “Trouts says.

Feel, act and think – the path to human decision making You can buy it on Amazon.

About the author

Maru’s Chief Innovation and Solutions Officer, Todd Trautz, is an industry ideological leader who has developed products for over 20 years and has led client relationships in the insights and marketing sectors. He takes pride in simplifying complex things. His deep knowledge of client needs and consumer behavior is a fuel that drives the development of solutions that lead to better business outcomes.

About Maru Group

Experience & Insight Platform

Maru is the world’s leading CX and Insight Software and Advisory Services company. The company was founded to disrupt the data and insights distribution industry with a combination of software and advisory services that deliver data in real time through a unique service model. Maru combines unique software, deep industry experience, and access to the best research talent to help clients make informed decisions in near real time. The flexible service model allows clients to use the software platform directly to select self-service and create, launch and analyze projects. Alternatively, choose to use the software with knowledgeable support from insight experts.

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CBJ News Maker

Feel, Behave, Think-Published by Maru Group, Canadian Business Journal, a new book that seeks to unravel the path to human decision-making and the powerful impact of emotions on decision-making.

Source link Feel, Behave, Think-Published by Maru Group, Canadian Business Journal, a new book that seeks to unravel the path to human decision-making and the powerful impact of emotions on decision-making.

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