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Environics Analytics works with Amazon Ads Services to provide powerful and efficient media reach. CanadianBusinessJournal

Toronto, March 4, 2022 (GLOBE NEWSWIRE) — Environics Analytics'(EA) PRIZM® Segments have been added to Amazon’s digital advertising services, expanding Amazon’s offering of data-driven insights for advertisers and marketers.

These new segments provide marketers with the ability to seamlessly run digital media campaigns based on pre-built custom audiences. It also enables advertisers and agencies to use Amazon’s first-party shopping and streaming channels to identify the most prone markets to reach the right audience at the right time.

PRIZM® Is Canada’s leading segmentation system, classifying Canada’s population into 67 unique lifestyle types and providing information on socioeconomic status, urbanity, lifestyle and life stages, and core values. It is widely used by major consumer-oriented organizations for market profiling, media planning, and execution through an omni-channel environment.

Through PRIZM, marketers can effectively develop, quantify, and communicate their key audiences to drive sales and revenue. This newly created collaboration makes it even more powerful and efficient to reach the right audience through Amazon advertising.

“I’m really excited to work with Amazon Ads,” said Jan Kestle, President of Environment Analytics. “This will continue EA’s commitment to expanding its footprint and making it easier for the digital purchasing community to access industry-leading privacy-compliant data. PRIZM segmentation by advertisers at key services. Making it available is a big part of that strategy. “

Amazon DSP is the latest programmatic platform that allows marketers to access EA data and use the right media to deliver the right messages to the right Canadian audience.

About Environics Analytics
Environics Analytics (EA) is Canada’s premier marketing and analytics services company, helping thousands of customers in all industry sectors turn data and analytics into strategies, insights, and results. Founded in 2003, we use best-in-class data, analytics expertise, and dedicated software to consumer profiling and segmentation, multi-channel media planning and execution, trading zone analysis, and merchandising strategies. We specialize in addressing key challenges in areas such as sites. Location decision making. Our ENVISION platform provides quick and easy access to a comprehensive, privacy-compliant database, including the latest mobile mobile data. Environics Analytics is a Bell Canada company. PRIZM is a registered trademark of Claritas and LLC.

Contact: Tania Rail O’Brien
Chief Marketing Officer
Tania.O’Brien@environicsanalytics.com


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Environics Analytics works with Amazon Ads Services to provide powerful and efficient media reach. CanadianBusinessJournal

Source link Environics Analytics works with Amazon Ads Services to provide powerful and efficient media reach. CanadianBusinessJournal

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