Lifeist subsidiary Mikra to launch RESCUE, Life’s Rapid Detoxer, as part of product line expansion, Canadian Business Journal

Mikra’s second product, RESCUE, is designed to quickly detoxify the body by binding to toxins and chemicals in the stomach within 90 minutes of ingestion, gently removing them before they can be absorbed. increase. www.wearemikra.com Mid December

Mikra’s third product, an athletic performance and recovery product developed in collaboration with baseball legend Jose Bautista, is in the final stages of development.

TORONTO, November 23, 2022 (GLOBE NEWSWIRE) — Lifeist Wellness Inc. (“Lifeist” or “we”) (TSXV: LFST) (FRANKFURT: M5B) (OTCMKTS: NXTTF), a healthtech company that leverages scientific and technological advances to build breakthrough companies that transform human health, today announced that its health and nutritional supplements subsidiary, Mikra, Cellular Sciences Inc. (” Mikra”) has announced plans to launch its second consumer product. RESCUE in mid-December at www.wearemikra.com.

“Mikra CEO and Lifeist COO Faraaz Jamal commented: “RESCUE is designed to quickly detoxify the body from building up unwanted toxins and chemicals that over time can cause acute stomach distress such as bloating and oxidative stress. RESCUE is scientifically formulated and proven to provide rapid detoxification of foreign substances.”

RESCUE is a 100% natural, fast-acting digestive aid. Each high impact dose contains pure, finely ground activated coconut charcoal powder made from overheated coconut shells that works to trap the body’s toxins and chemicals within the pores. and chemicals adhere to the porous surfaces of the active detox elements by absorption, where they are safely and quickly removed through the body’s natural digestive and metabolic processes.

Made in the USA, RESCUE is 100% vegan and free of soy, gluten, GMOs, dairy, eggs and animal products. No fillers, additives, or alternative carbon sources. Additionally, the package furthers his Mikra sustainability goals. The glass jar and outer carton (for first month/one-time purchasers) are fully recyclable, and the low-waste biofilm refill pouches and labels are compostable.

“Mikra was launched with a mission to improve cellular health. Over the past year, we have developed a promising product portfolio that we believe has significant growth potential. Our first product, CELLF™, an antioxidant-rich supplement that fights oxidative stress, has been an early commercial success and is the product of Mikra’s collaboration with José Bautista for athletic performance and recovery. A third product is in the final stages of development and manufacturing.”

RESCUE will be available initially at www.wearemikra.com at the Basking Building price of US$18.wholesale contact [email protected].

Micra in the News – November 2022

Recent media mentions confirming the growing awareness and consumer interest in Mikra’s products include:

Faraz Jamal Interview with TV Host Jane King – street beginner9 November 2022
How Treating Supplements Like Medicines Gives Real Results – forbes7 November 2022
I didn’t want the CELLF supplement to work, but I can’t live without it… manual2 November 2022

About Lifeist Wellness Co., Ltd.

Lifeist is at the forefront of the post-pandemic wellness revolution, leveraging advances in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart operates a B2B wholesale distribution business that facilitates the sale of recreational cannabis to Canadian Provincial Government Commissions. CannMart Labs, his BHO extraction facility for producing high-margin Cannabis 2.0 products. Australian Vapes, Australia’s largest online retailer of vaporizers and accessories. Mikra is a bioscience and consumer wellness company that brings to market innovative therapeutics for cellular health.

Information about Lifeist and its businesses can be accessed through the links below.

www.lifeist.com
https://cannmart.com
https://www.roilty.co
www.australianvaporizers.com.au
www.wearemikra.com

contact address

Meni Morim, CEO, Lifeist Wellness Inc.
Matt Chesler, CFA, FNK IR, Investor Relations
Phone: 647-362-0390
Email: [email protected]

Neither the TSX Venture Exchange nor its regulated service providers (as those terms are defined in the TSX Venture Exchange Policy) are responsible for the adequacy or accuracy of this release. .

Forward-Looking Information

This news release contains “forward-looking information” within the meaning of applicable securities laws. All statements contained herein that are not historical in nature contain forward-looking information. Forward-looking information is classified as “likely,” “expect,” “likely,” “should,” “will,” “plan,” “expect,” and “intend.” “will”, “may”, “proposed”, “estimate”, “believe” or any negative form of these terms or other similar words, expressions and grammatical variations thereof, or A statement that a particular event or condition “may occur” or “will occur.”

The forward-looking information contained herein includes statements relating to Mikra’s plans to launch its second consumer product, RESCUE, in mid-December, followed by a third in final stage development and manufacturing. including, but not limited to, statements regarding the expected launch and expected growth of our products. Mikra’s product portfolio is made as of the date of this news release and no such statements have been made including, but not limited to, the expectation that the initial commercial success of CELLF will continue as expected. based on assumptions that management believed to be reasonable at the time of its release. We hope that his Mikra cellular health products developed by the Company will be developed and marketed in a timely manner as expected and gain market acceptance as the nutraceutical market expands. As currently expected, the nutraceutical market continues to be multi-buy In a high-margin market of $1 million, new product and brand introductions not only generate additional revenue, but are appropriate in this context. There are also other considerations that can be considered. Although these assumptions are believed by management to be reasonable based on currently available information, there can be no assurance that such expectations will prove correct. By their nature, forward-looking information is subject to inherent risks and uncertainties, either general or specific, and it is possible that expectations, projections, projections, forecasts or conclusions may not prove to be accurate, or assumptions made. may be incorrect. Its objectives, strategic goals and priorities will not be met. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information in this news release. Such factors include Mikra’s inability to launch RESCUE by mid-December 2022 and complete the development of its third product in a timely manner; This includes, but is not limited to, unexpected changes to the regulations of Unforeseen developments that could adversely affect Mikra’s business, including consumer uptake of dietary supplements in general and Mikra in particular, that would slow Mikra’s ability to develop and market other nutritional supplements. risks associated with our ability to execute our business strategies and the profits we can realize therefrom; Additional risk factors are also described in the Company’s current MD&A filed under his SEDAR profile at www.sedar.com. Readers are cautioned not to place undue reliance on forward-looking information. We undertake no obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law. Any forward-looking statements contained in this news release are expressly qualified by this cautionary statement.

Source: Lifeist Wellness Co., Ltd.

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