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Calgary-Based Ad Tech Firm Releases Latest Version of Platform

Calgary-based ad tech company Embold has launched the latest version of its platform. An influencer marketing platform that connects brands with Canadian influencers. We focus on connecting small businesses with domestic micro-influencers.

The new version gives advertisers free access to the basic plan (a plan that allows them to invite and view 50 influencers on the platform), allowing businesses to quickly launch campaigns.

“We focus on micro and local influencers. So all of these influencers typically have 5000 followers on the low end and around 100,000 followers on the very high end. said Nihad Kaddoura, chief of staff at Embold.

It can be very difficult for small businesses to break into the marketing arena. According to the company, many marketing solutions such as agencies are too costly and not a reasonable option for small businesses with minimal marketing budgets. However, through Embold’s platform, brands have access to influencer audience data, a suite of campaign management tools, campaign analytics and simplified payments. Currently, Embold only posts via his Instagram, but plans to expand to TikTok and YouTube soon.

Kaddoura added that Embold’s platform has a total of 7,000 influencers for brands to connect with.

Here’s how it works:

Once the brand has solidified their campaign idea, they can invite influencers to participate in the campaign. You can then communicate with influencers directly from the platform. They submit content to the platform and brands review it. Finally, once your content is approved, you can post it to Instagram.

Embold also provides audience data for advertisers.

“We only sell products in Toronto, so if you want to run a really targeted campaign, just find an influencer with an audience in Toronto and you can definitely do that with the platform. You can also see gender differences, the languages ​​your audience speaks, and your audience’s interests,” says Kaddoura.

The platform is currently only based in Canada and focused on Canadian businesses and influencers, but we plan to expand further to the US as well as the Canadian market in the next 3-6 months. We are planning a funding round. .

Kadura added that Embold’s goal is to make marketing and influencers accessible to as many brands as possible.

“We’re really trying to help small businesses get into the market. When you look at other platforms, their pricing is usually more enterprise-focused, so there’s a very high barrier to entry. There is. It is very difficult for a small company of 20 people to break in and start executing an influencer marketing strategy.”

Calgary-Based Ad Tech Firm Releases Latest Version of Platform

Source link Calgary-Based Ad Tech Firm Releases Latest Version of Platform

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