DIRTT Announces Strategic Rebranding and Relocation to Power Growth, Canadian Business Journal

Calgary, Alberta, March 23, 2022 (GLOBE NEWSWIRE) — DIRTT Environmental Solutions (“DIRTT” or “Company”) (NASDAQ: DRTT, TSX: DRT), industrialized construction that empowers organizations along with construction and design Global Leader Building a high-performance, adaptable interior environment Leader announced plans to strategically rebrand and relocate the company in the second half of the second quarter.

With growing customer needs, new market momentum, and changing industry conditions, DIRTT has created a unique opportunity to evolve its value proposition and fulfill its customer promise to help build a broader design and community. rice field. This change reveals and enhances the value of DIRTT’s construction system, adapting to new markets and targeting new audiences. This evolution is built on a solid foundation, respecting the structure of DIRTT’s DNA and the efforts of its people over the years.

This advance, the first brand change since its inception 17 years ago, allows companies to deliberately change their stance from confusing to what makes it possible. Allows design and construction leaders to use industrialized construction to enhance client outcomes and enable DIRTT to play on a larger global stage. DIRTT will continue to bring together progressive companies with thought leaders in the areas of strategy, design and management to further understand, inspire and promote this sustainable construction method.

Adopting a research-based approach, the project began in 2021 and interviewed clients, partners, employees, suppliers, architects, designers and general contractors to investigate awareness, hands-on experience, workflow processes and user journeys. .. As a result, rebranding involves four key elements.

  • New brand system, image, visual identity
  • Comprehensive platform for new sales tools and content
  •’s new digital experience and website
  • New market development strategy to support DIRT T as a product, system or platform

“This is an extraordinary internal effort and we are confident that this work will not only serve as an important catalyst for change, but will also drive us and our partners beyond 2022. The deployment provides an advanced platform for organizations and sales channels to reach goals and drive customer success, “said Jennifer Warawa, Chief Commercial Officer.

“We have been a proud DIRTT partner for the past 15 years and have witnessed DIRTT evolving into today’s industry-leading interior construction system,” said Jim Herr, President of Parron Hall. I am. “The clarity and focus of the brand change is a strong desire to create an even more exciting and innovative interior environment as we and our customers move forward.”

DIRTT expects to communicate when the formal changes take effect.

About DIRTT Environmental Solutions
DIRTT is a world leader in industrialized construction. Its system of physical products and digital tools enables organizations to work with construction and design leaders to build a high-performance, adaptable internal environment. Operating in the commercial, medical, educational, and public sector markets, DIRTT’s systems provide complete design freedom, increasing cost, schedule, and certainty of results.

Headquartered in the United States and Canada, DIRTT is traded on the Nasdaq under the “DRTT” symbol and on the Toronto Stock Exchange under the “DRT” symbol.

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DIRTT Announces Strategic Rebranding and Relocation to Power Growth, Canadian Business Journal

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