DAVIDsTEA donates 1 million cups of tea, The Canadian Business Journal

In addition to supporting communities through tea, DAVIDsTEA invites customers to shop with purpose this Giving Week at all deals supporting the brand’s impact funds.

MONTREAL, Nov. 29, 2022 (GLOBE NEWSWIRE) — DAVIDsTEA Inc. (Nasdaq: DTEA) (“DAVIDsTEA” or “the Company”), a leading North American tea merchant, will celebrate Giving Tuesday with the first-ever since the pandemic began. , delivered more than 1.3 million cups of tea to frontline heroes. Continuing our commitment to a more sustainable and ethical tea industry, $1 of each purchase will be returned to his DAVIDsTEA Impact Fund to support this brand during Giving Week from November 29th to his December 6th. Support local and global impact initiatives. Customers can shop with purpose at his 18 DAVIDsTEA flagship stores across Canada and online at davidstea.com.

You can help DAVIDsTEA reach its next goal of donating 2 million cups.

Supporting local communities

Since its founding in 2008, spreading the joy of tea through in-kind donations has been part of the brand’s DNA. When the COVID-19 pandemic began, brands wanted to expand their daily efforts and find ways to help further. is proud that he has officially donated over 1.3 million cups of tea to hard-working frontline heroes since the start of the pandemic. The brand considers “frontline heroes” to be healthcare workers, educators, childcare workers, first responders, postal workers, and anyone else who plays an important role in their community and can show a little extra appreciation. increase. Customers can help DAVIDsTEA reach his next goal of 2 million cups. Every transaction in store and online at davidstea.com equals a cup of tea donated.

DAVIDsTEA’s mission is to make tea accessible to all. The brand strongly believes that tea can be a source of comfort. So by supporting frontline heroes and non-profit donations through sponsorships, we continue to spread the love of tea in meaningful ways. program.

Leverage Tuesday’s Donation to Support the DAVIDsTEA Impact Fund

In honor of Giving Tuesday, DAVIDsTEA will donate $1 from every online and in-store transaction to Impact Funds during Giving Week. The fund supports brands’ local and global impact initiatives. The fund was first launched during Giving Week 2020 and has since contributed to three global impact projects. The brand demonstrates its continued commitment to the community and plans to support even more local and global causes with funds raised through the Impact Fund this year.

“At DAVIDsTEA, we are passionate about doing good,” said Sarah Segal, Chief Executive Officer and Chief Brand Officer of DAVIDsTEA. We are pleased to have you interact with our customers and join us in our local and global efforts to build a fairer and more sustainable tea industry, which took place between 29th November and 6th December. Every purchase directly supports our impactful projects, and with the holiday season just around the corner, it’s the perfect time to gift with purpose,” she added. .

global impact project

In summer 2022, the brand will launch the CAMP by DAVIDsTEA x Ethical Tea Partnership. C.child friendly abecause M.meaningful P.ositiviteaprovides a safe educational space for the children of tea growers whose parents have relocated for temporary work during the summer off-season. It offered an extensive curriculum covering topics ranging from science to social skills to nutrition, in addition to courses for caregivers such as.

DAVIDsTEA’s global impact projects include Nepal (left), South Africa (middle) and China (right).

In 2021, DAVIDsTEA has embarked on two projects. Both are meant to give back to the communities from which the company sources some of its tea.

• Nepal water project: In partnership with Jun Chiyabari, a family-owned tea farm, DAVIDsTEA is providing four public schools in Nepal with long-term access to clean drinking water, impacting the lives of over 3,200 students, teachers and staff. increase.
• Homework facility project in South Africa: DAVIDsTEA worked with South African rooibos tea grower Johan to build a homework facility where children from tea farmers on small farms in the Cederberg Mountains can learn safely.

Customers in Canada and the US can shop with purpose online at davidstea.com or in-store at any of DAVIDsTEA’s 18 flagship stores across Canada.

To continue supporting local organizations that make an impact in the community, DAVIDsTEA accepts partnership and sponsorship requests throughout the year.

Follow DAVIDsTEA (@davidstea) on Instagram, Facebook, TikTok, and LinkedIn.

About DAVIDsTEA

DAVIDsTEA offers a specialty branded selection of high quality loose leaf teas, prepackaged teas, tea sachets, tea accessories and gifts through its e-commerce platform at www.davidstea.com, Amazon marketplace and wholesale customers including: doing. Across Canada, he has over 3,800 grocery stores and pharmacies, and 18 company-operated stores. We primarily offer our own proprietary blended teas as well as traditional single origin teas and herbs. The team’s passion and knowledge of tea permeates the company’s culture, rooted in the excitement of exploring the flavor, health and lifestyle elements of tea. With a focus on innovative flavors, health-conscious ingredients and organic teas, we launch seasonal “collections” with a mission to make tea fun and accessible to all. . The company is headquartered in Montreal, Canada.

For more information or media requests, please contact:

Sarah Vincent, DAVIDsTEA
[email protected]

Photos accompanying this announcement are available at:
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