Jannah Theme License is not validated, Go to the theme options page to validate the license, You need a single license for each domain name.
Tech

IBM Canada and MLSE Announce New Multi-Year Agreement

IBM Canada has announced a new multi-year agreement with Maple Leaf Sports & Entertainment (MLSE). The partnership makes IBM the official sponsorship partner for cybersecurity and technology consulting services for the Toronto Raptors and Toronto Maple Leafs. This is an extension of an existing 20-year partnership that includes multiple activities.

“We are reimagining the fan experience for our team…Our consulting team has met with MLSE’s technology team to really look at ways to improve and enhance the way fans experience our team, end-to-end. Jay Badiani, Chief Marketing Officer, IBM Canada, said:

MLSE is one of the few sports and entertainment companies in North America that specializes in cybersecurity. Since 2020, IBM has provided threat detection and response technologies like QRadar SIEM that help provide fans with a safe and trusted digital experience.

Maple Leafs and Raptors also have access to IBM’s X-Force Red offensive security team.

Additionally, this collaboration aims to support the digital transformation of Maple Leafs and Raptors. The two companies are working together to create the next generation of digital fan experiences through technology consulting services provided to Maple Leafs, Raptors and Scotiabank Arena.

IBM will also enter into a title partnership for Sport + STEM Foundation within the MLSE LaunchPad. It provides technology and resources that encourage the young man to explore digital sports skills and how to integrate his STEM into his life.

“IBM has been focused on STEM for quite some time, and the fact that our company not only contributes to the communities we are in, but also creates the next generation of technologists who work at IBM and work in this industry. “And we’re very proud of it.” “The MLSE also has a great program on youth and sports. I think it’s a really innovative and creative way to combine what is doing with youth and core.”

The IBM and MLSE collaboration will also focus on strengthening MLSE’s official NBA 2K League team, the Raptors Uprising.

As Raptors Uprising’s AI and cloud partner, IBM will continue to use its technology and services to power team roster decisions and integrate IBM services into draft and player selection and move decisions.

Badiani said IBM is looking at ways to improve player performance.

“They have players in their league who play NBA 2K and we are involved in how these players get better. Who are the right players to draft in the future? , how do you advise team managers? It’s all based on the analysis and tools that IBM can provide in terms of monitoring performance and observing trends,” he said. .

IBM Canada, with Maple Leafs and Raptors, is also introducing a new IBM Basketball League program and has been named as the official and exclusive partner of the Raptors Practice Court at Scotiabank Arena. IBM also has an extensive brand presence in warm-up shooting jerseys, signage and logo placement.

IBM Canada and MLSE Announce New Multi-Year Agreement

Source link IBM Canada and MLSE Announce New Multi-Year Agreement

Related Articles

Back to top button