Canada’s Online Sportsbooks Unveil New Range of Betting Offers

With Canadian online sports betting going legal in 2022, it’s given the new range of sportsbooks a great excuse to unveil some particularly eye-catching bonuses. From matched deposit deals to risk-free bet offers, these deals have given Canadian sports fans plenty of reasons to enjoy a little betting entertainment while enjoying the big game.

Bonuses are special offers put on by sportsbooks that either aim to attract new customers to sign up to the operator’s services, or convince an existing customer to stay at the sports betting website. A quick look at the bonuses reviewed at wetten.com gives just a hint at how competitive the sports betting industry is going to be in Canada. While the full make-up of the commercial sportsbooks to launch in Canada is yet to be determined, it looks like there will be brands from Canada and the US, as well as a number of European countries

So in the run-up to the launch of sports betting in Ontario on April 4, it seems like a good time to have a look at some of the betting offers that will be available to Canadian players.

Sports Interaction is a brand that will be familiar to many Canadians and it has a typically competitive welcome bonus. This will match a new customer’s first qualifying deposit by 100% up to $200. As such, a Toronto Maple Leafs fan could be betting on their team with double the money in the next big hockey game. Sports Interaction is one of the brands operated by Mohawk Online Limited and its Kahnawake licensing ensures that it offers a fair and legal service in Canada.

However, Sports Interaction is due to receive plenty of competition in the next month when a wave of commercial sportsbooks starts operating in Ontario. Betway is one such brand and it has cheekily put on exactly the same special offer as Sports Interaction by promising to match new customer’s opening deposits by 100% up to $200.

In fact, many of the sign up offers unveiled by European sportsbooks who are expected to open in Canada follow the same template. At the moment, betting brands like Bet365, Betsafe and 888Sport are all offering matched deposit bonuses that aim to simply give customers more funds to play with.

It remains to be seen what kinds of special offers will be put on by any of the US sportsbooks who are expected to launch in April 2022. Established brands like FanDuel and BetMGM have previously found success in putting on risk-free bet bonuses. These are special offers that essentially give customers a certain amount of insurance in the form of bet credit should their first bet lose – something that Canadiens fans could use given their team’s terrible run of form in the NHL.

Other US sportsbooks due to launch in Ontario include the likes of Caesars Sportsbook and DraftKings. Both of these betting brands have experimented with different types of betting offers that have included everything from 20% matched deposit bonuses to free bet deals.

All of which hints at the fact that the next few weeks will be critical for these online sportsbooks to serve up the promotional packages that’ll help them carve a decent share of the fledgling betting market in Ontario.