Brooke Shields talks about fighting ageism in advertising-E!online

I interviewed Brooke Shields because I like her recommendations. Brooke is a paid spokesperson for Clos du Bois and True Botanicals. E! Due to our affiliate relationship, you may be charged a fee if you purchase anything from the link. The item is E! Not sold by retailers. Prices are accurate at the time of issuance.

Instead of accepting that alcohol ads are usually targeted at “young people” Brooke Shields It’s all about being inclusive. She wants her age group to participate in marketing. That’s why she teamed up with Clos du Bois for a long live campaign for the wine brand. Brooke said, “I was surprised that there were few expressions of women between the ages of 40 and 60, and even over the age of 60. Clos du Bois told me to change the story and turn over her script. I’m getting closer. “

“Women of my age are embarking on the most exciting chapters of their lives,” Brooke said. “I noticed that they had children, had a career, and are now saying,” What are you doing now? ” I have. “

Of course, Brooke enjoys Clos du Bois Chardonnay, but the campaign has very important implications for Brooke. The actress said, “For me, this is a very important demographic. This is an age group that can support myself and they want to be good in their lives. They want to be themselves. We want to focus and enjoy our lives in a bigger way.-Care. This is very positive. It’s not selfish. It’s the place where we earned. This maturity and vitality. It can only be obtained from experience. “

Brooke talked about the campaign, her favorite self-care products, and the importance of accepting your age, and in an exclusive E! interview.