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Black Friday: Do supply chain issues shorten your shopping?Experts are not worried-nationwide

Experts predict that stores across the country will be flooded with in-store shoppers as supply chain issues continue to hamper parts of the economy and shoppers are preparing for Black Friday.

According to Toronto-based retail analyst and writer Bruce Winder, Black Friday is becoming “very interesting” for Canadian shoppers this year.

The COVID-19 pandemic dominated the previous year, forcing millions of Canadians to rely on online shopping to meet their Black Friday and holiday shopping needs. But that same pandemic also hit the global supply chain, creating a widespread shortage, especially for retailers selling electronics.

But will the 2021 global supply chain crisis and the increased potential for shipping delays move more people to physical locations rather than staying at the online storefront? Winders and other experts suggest it’s likely, but more and more customers are itching to come back a year after in-store browsing and purchases are virtually non-existent.

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Canadians spend a fortune on holidays and return to shopping malls, the study said.

“That’s why people want to get out there. They’re tired of being indoors,” Winder said.

“The novelty of shopping is still alive and well, and people want to get out there and have fun shopping.”

According to Canadian Retail Council (RCC) officials, the feeling of returning to regular indoor shopping is very strongly shared by Canadians.

More Canadians find shopping “much more optimistic” this year, according to an annual holiday shopping survey of more than 2,500 Canadians from coast to coast.


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Warning sign that you are financially holding your head


Warning sign that you are financially holding your head

“They have a strong desire to return to a more normal holiday tradition,” said RCC spokesman Michelle Wasylyshen.

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“This year we are in a very different situation. There are stores that have been vaccinated and have been in place for more than a year to implement the safety protocol. The more aggressive restrictions that were in place in many parts of Canada have been lifted. it was done.”

According to a survey, the majority of Canadians plan to shop earlier this year to take advantage of holiday sales and product availability, with 36% planning to start holiday shopping in November. Yes, 30% has already started. Their shopping before that month.

Both Winder and RCC pointed out the imminent influx of shoppers in the store tomorrow, but the impact of global supply chain disruptions on the availability of certain products and items cannot be completely understated. bottom.

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Hoho … uh!How supply chain issues affect holiday shopping

“People are aware of this, a lot of media coverage of supply chain issues. If you’re a consumer, you’d better go there now or go online now and take advantage of it.” Mr. Winder said.

Wasylyshen said this year’s RCC’s message to consumers is “shop fast and be flexible.”

“It’s still impacting. Certainly in some retail categories, it will be more difficult to get the product this year,” said Wasylyshen.

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However, the depth of such holiday discounts and the availability of products are expected to be significantly influenced by the size of the individual retailers themselves.


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Ask an expert: Black Friday shopping


Ask an expert: Black Friday shopping

Big retailers like Amazon and Wal-Mart are preparing for Black Friday all year long, have already introduced an “amazing” supply chain, offering significant discounts and more, according to Winder. You can offload your inventory.

Smaller physical stores, on the other hand, have fewer price cuts and are more likely to have “uneven” inventories coupled with inflation.

According to David Soverman, a marketing professor at the University of Toronto, Black Friday is a “three forces”: a “pandemic fever,” supply chain issues, and a major impetus for taking advantage of the day itself from Canadian retailers. Will have a lot to do with getting together at the same time. ..

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“I’m sure there’s a lot more shopping than last year, and as you know, we’ll see over time if it’s at pre-pandemic levels,” he said.

Measures to keep shoppers safe when some of Canada’s largest retail investment and development companies are asked tomorrow at shopping centers across the country if they are worried about a larger crowd of shoppers boiling up. Said that has been taken.


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Black Friday spending tips


Black Friday spending tips

Tom Noepfell, senior vice president of Cadillac Fairview, said “additional” measures were introduced at the mall, and William Collea, director of the Yorkdale Shopping Center, said he had extended Black Friday shopping hours. rice field.

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Referencing the results of the RCC survey, Knoepfel said Canadians will spend more on holiday shopping and visit physical stores this year.

“We expect this to increase shopping center traffic during the holiday season, but shoppers are expected to start holiday shopping early, so it will be at the same level as a few years before the pandemic. I didn’t expect it, “he said.

— — With files from Canadian Press

© 2021 Global News, a division of Corus Entertainment Inc.



Black Friday: Do supply chain issues shorten your shopping?Experts are not worried-nationwide

Source link Black Friday: Do supply chain issues shorten your shopping?Experts are not worried-nationwide

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