Truss Beverage Co. announces new rolling wrapping paper to help Canadians gift cannabis beverages. The Canadian Business Journal

TORONTO, Nov. 21, 2022 (GLOBE NEWSWIRE) — Since becoming available to Canadians of legal age, the cannabis-infused beverage category has become more popular during the holiday season as a result of increased socializing and gift-giving opportunities. has consistently achieved maximum growth.

In fact, a recent study by Truss Beverage Co. found that more Canadians are incorporating cannabis beverages as part of their celebrations, with 41% of legal age consumers reporting they bring cannabis beverages to social occasions. doing. More than half (51%) of Canadians surveyed would consider gifting a cannabis-related product this holiday season, and within this subset of respondents, 49% of them would consider gifting a cannabis drink. I made it clear that I would choose.*

“As Canadians continue to return to normal life this holiday season, we anticipate even more celebratory gatherings and socializing over drinks. Dave Schlosser, CEO of Truss Beverage Co, said:“This provides a great opportunity to drive product consideration, testing and ultimately growth in the category, which remains a priority for Truss as a leader in cannabis beverages.”

With a 37.7% market share, Truss has played an integral role in driving the category’s impressive growth to date through constant innovation and listening to consumers. **

In response to holiday demand for cannabis beverages, Truss has introduced its latest holiday feature. rolling wrapping paper; a limited-time festive offer for those who want to wrap gifts of cannabis beverages before taking them to holiday parties or using them as stocking stuffers.

“We are excited to offer Canadians of legal age a fun and festive way to share cannabis beverages while on vacation.” Lori Hatcher, Head of Commercial, Truss Beverage Co. “Truss Rolling Wrapping Paper not only makes the beverage look more approachable to those who are intimidated by current packaging labels, it also makes gift giving of cannabis beverages easier than ever.”

Works with select brands in the Truss portfolio, including House of Terpenes™, Mollo™ and Little Victory^® Canada’s #1 cannabis beverage brand XMG™ ​​Rolling Wrapping Paper is available in 4 beautiful patterns at select retailers across Canada. Visit your local cannabis retailer to see if limited-time offers are available at a location near you. Recipient must be of legal age.

For more information on Truss Beverage Co. products, please visit www.TrussBeverages.com.

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About Truss Beverage
Truss Beverage Co. is a joint venture between an affiliate of Molson Coors Canada and HEXO Corp., a licensed producer of cannabis products in Canada. Founded to lead innovation in the development of non-alcoholic cannabis beverages for the Canadian market. The Truss portfolio has a wide range of products for Canadian consumers of legal age, providing a variety of taste experiences for multiple drinking occasions. Truss’ brand portfolio includes XMG™ ​​and Little Victory.^®Mollo™, House of Terpenes™, Veryvell™, Bedfellows Liquid Arts™.

Truss Beverage Co. continues to deliver on its promise to be the cannabis beverage specialist through exceptional products and marketing that reinforce its commitment to responsible adult use.

*Survey conducted by Truss Beverages between September 15, 2022 and September 20, 2022, on a sample of 1,000 Canadians who are members of the Angus Reed Forum and who do not refuse cannabis online.
**Market Tracker Survey, 2022

CBJ Newsmaker